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Cranswick
Cranswick

Food & nutrition / Food

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Overview
Cranswick plc is a British food production company based in East Yorkshire, England. Founded in 1975 as a pig farming business, it has since expanded into other areas of food production including pork, poultry, pastry, and gourmet food products. The company supplies its products to major retailers and food service outlets in the UK, as well as exporting to over 50 countries worldwide.
Throughout its history, Cranswick has been committed to sustainable and ethical food production practices. It has won numerous awards for its initiatives in animal welfare, environmental sustainability, and responsible sourcing.
Cranswick has grown significantly in recent years through acquisitions of other food production companies, such as Benson Park, leading to increased production and range of products. In 2018, the company reported a turnover of over £1.4 billion and employs over 13,000 people.
The company's head office is located in Kingston upon Hull, and it operates 23 production facilities across the UK. Cranswick's products include fresh and cured meats, cooked meats, premium sausages, pies and pastries, and gourmet convenience foods.
In addition to its food production operations, the company also has a joint venture with the Karro Food Group, called Continental Fresh Ltd, which focuses on the processing and sale of continental meats.
Overall, Cranswick is a leading player in the UK food industry, known for its high quality and sustainably-sourced products.
What is special about the company?
1. High Quality Products: Cranswick is known for its commitment to producing high-quality food products. Their products are made with the finest ingredients and go through rigorous quality control checks to ensure consistent taste and premium quality.
2. Sustainability: Cranswick is committed to sustainable practices and has won several awards for their efforts in reducing waste, energy consumption, and carbon footprint. They work closely with farmers and suppliers to promote ethical and environmentally-friendly practices.
3. Vertical Integration: The company has a unique model of vertical integration, meaning they manage the entire supply chain from farm to fork. This allows them to have full control over the quality and traceability of their products.
4. Strong Heritage: Cranswick has a rich history dating back over 50 years. The company has built a strong reputation as a trusted supplier of premium food products, making it a well-respected brand in the industry.
5. Diverse Product Range: Cranswick offers a diverse range of products including fresh and cooked meats, poultry, cheese, and bakery items. This allows them to cater to a wider range of customers and meet the changing demands of the market.
6. Innovation: The company invests heavily in research and development to continuously improve their products and processes. They have a dedicated innovation team that works on new product development and improving existing products to stay ahead of market trends.
7. Strong Leadership: Cranswick is led by a team of experienced executives who have a deep understanding of the food industry. Their strategic vision and strong leadership have helped the company maintain steady growth and expand into new markets.
8. Corporate Social Responsibility: Cranswick takes its social responsibility seriously and is involved in various community projects, charity work, and initiatives to support local communities and promote sustainable development.
9. Award-winning: Cranswick has won numerous awards for its products, sustainability efforts, and corporate social responsibility initiatives. This recognition speaks to the company's commitment to excellence and sustainability.
10. Ethical Standards: Cranswick has a robust ethical framework in place, which ensures that they operate with the highest standards of integrity, fairness, and accountability. This commitment to ethics and responsible business practices sets the company apart from its competitors.
What the company's business model?
The Cranswick company's business model is centered on the production and supply of premium food products, primarily for the retail and foodservice markets. Their model is based on developing long-term, collaborative relationships with customers and suppliers, focusing on quality, efficiency, innovation, and sustainability. They operate through a vertically integrated supply chain, owning and managing their own primary and secondary processing facilities, as well as sourcing from a network of trusted suppliers. They also have a strong focus on product development and brand building, continually expanding their product range to meet changing consumer demands. Additionally, the company places a high emphasis on sustainable and ethical practices, including animal welfare, reducing environmental impact, and supporting local communities.
Interesting facts about the company
1. The company was founded in the small village of Cranswick in East Yorkshire, England. The village is home to just over 2,000 people.
2. Cranswick is the UK’s leading producer of premium, high-quality pork products and is the country’s largest pork processor.
3. The company was founded in 1975 by farmers Peter Sharpe and his nephew Stewart, who started out with a pig farm and a small butcher’s shop.
4. Today, Cranswick employs over 14,000 people across its 50 sites in the UK and Europe, making it one of the largest food producers in the UK.
5. The company has a strong commitment to sustainability and has won numerous awards for its sustainable practices, including the Carbon Reduction Award at the 2020 Grocer Gold Awards.
6. Cranswick’s products can be found in many major supermarkets and foodservice outlets in the UK, and it also exports to over 50 countries worldwide.
7. In addition to pork products, Cranswick also produces poultry, gourmet sausages, cooked meats, and gourmet pies.
8. The company has a strong focus on animal welfare, and all of its pigs are reared on RSPCA-assured farms, ensuring the highest standards of animal welfare.
9. Cranswick has a long-running partnership with Jamie Oliver, and together they have created a range of premium sausages and other meat products.
10. In 2017, Cranswick acquired Crown Chicken, a leading UK poultry producer, expanding its product range and strengthening its position in the poultry market.
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