Dominos Pizza

Dominos Pizza is a multinational pizza restaurant chain founded in 1960 by Tom Monaghan and his brother James in Ypsilanti, Michigan, USA. It is the second largest pizza chain in the world in terms of sales, with over 17,000 locations in more than 90 countries. The company's headquarters are now located in Ann Arbor, Michigan.
Dominos Pizza is known for its wide variety of pizza options, including traditional favorites like pepperoni and cheese, as well as unique offerings such as the American Legends line and its handmade pan pizzas. The company also offers a variety of side dishes such as breadsticks, chicken wings, and pasta dishes.
In addition to its traditional storefronts, Dominos Pizza has also expanded to offer delivery and carryout options, making it a popular choice for customers looking for a convenient and quick meal option. The company also offers online ordering and mobile app options for its customers.
Dominos Pizza is also known for its innovative marketing and advertising strategies, including its iconic logo and the popular "30 minutes or it's free" delivery guarantee (which has since been changed to a 30-minute guarantee for a $3 discount).
The company has faced various controversies over the years, including issues with food quality and employee treatment, but it remains a popular and well-known pizza brand globally.

1. Quick delivery system: Dominos Pizza is known for its quick delivery system, with most orders arriving within 30 minutes. This has helped set it apart from other pizza chains.
2. Strong global presence: Dominos Pizza has a strong global presence, with over 17,000 stores in over 90 countries. This makes it one of the largest pizza chains in the world.
3. Innovative technology: The company has been recognized for its use of innovative technology, including its online ordering system, mobile app, and the use of drones for delivery.
4. Customizable menu: Dominos Pizza offers a wide range of customizable options, allowing customers to create their own unique pizza combinations. This sets it apart from other pizza chains that may have a more limited menu.
5. Focus on quality: The company has a strong focus on quality, using fresh and high-quality ingredients in its pizzas. This has helped it maintain a loyal customer base.
6. Marketing campaigns: Dominos Pizza has a history of creative and memorable marketing campaigns, such as the "You Got 30 Minutes" guarantee and the "Domino's Tracker" that allows customers to track their order.
7. Social responsibility initiatives: The company has implemented various social responsibility initiatives, including using sustainable packaging and supporting local communities, which has helped to build a positive brand image.
8. Employee training and development: Dominos Pizza places a strong emphasis on employee training and development, ensuring that its staff are knowledgeable and provide excellent customer service.
9. Strong financial performance: Dominos Pizza has consistently shown strong financial performance, with increased sales and profits, making it an attractive investment for shareholders.
10. Company culture: Dominos Pizza has a strong company culture, with a focus on teamwork, creativity, and innovation. This has helped to create a positive and motivated work environment for its employees.

The Dominos Pizza company's business model is to offer quality, made-to-order pizzas at affordable prices through a fast and convenient delivery or carryout service. They also offer other menu items such as side dishes, desserts, and drinks. The company's focus on technology and innovation has also allowed customers to easily place orders through the Dominos website, mobile app, or even through voice-activated devices. Their business model also involves maintaining a strong and recognizable brand, ensuring high-quality ingredients and consistently meeting customer expectations for taste and delivery speed. Additionally, they have a franchise system in which independent entrepreneurs operate and manage their own Dominos Pizza locations, contributing to the company's overall growth and expansion.

1. The first Dominos Pizza was opened in 1960 in Ypsilanti, Michigan by brothers Tom and James Monaghan, who had purchased a small pizza shop called Dominick’s.
2. At the time of its founding, the company was called Domino’s Pizza, Inc. After a lawsuit from Domino Sugar claiming trademark infringement, the name was changed to Domino’s.
3. The company slogan, You got 30 minutes, was introduced in 1986 and referred to the guarantee of delivering pizzas within 30 minutes or they would be free. This campaign was discontinued in 1993 due to safety concerns and lawsuits.
4. The iconic red, blue, and white domino logo was first introduced in 1975 and has remained relatively unchanged since then.
5. In the early days of the company, the Monaghan brothers offered a 3-for-1 pizza deal where customers could get three pizzas for the price of one. This helped to attract customers and create brand recognition.
6. In 1998, Domino’s became the first pizza chain to offer online ordering. Today, more than 60% of the company’s orders come through online platforms.
7. In 2011, Domino’s launched a marketing campaign admitting to their previous quality issues and promising to improve the taste of their pizzas. This strategy led to a significant increase in sales and positive reviews.
8. The company has a unique policy of charging franchisees a one-time fee of $25,000 for opening a store, instead of the industry standard of a percentage of sales. This has allowed many people to become franchisees with limited funds.
9. In 2012, Domino’s delivered a pizza to the summit of Mount Kilimanjaro, making it the highest-altitude pizza delivery ever made.
10. Domino’s is the largest pizza chain in the world based on global retail sales. As of 2021, there are over 17,000 Domino’s locations in more than 90 countries.
11. The company has a strong focus on technology and innovation, with initiatives such as ordering through smart TVs, voice ordering through Amazon Alexa, and even using drones to deliver pizzas in select locations.
12. In 2020, during the COVID-19 pandemic, Domino’s saw a significant increase in sales as more people turned to delivery and takeout options. The company also launched contactless delivery to ensure the safety of customers and employees.
13. Domino’s has a competitive rewards program called Piece of the Pie Rewards where customers can earn points on every purchase and redeem them for free pizzas.
14. The company has a strong commitment to sustainability and has partnered with organizations to develop more eco-friendly packaging and delivery methods.
15. In 2018, Domino’s introduced a unique advertising campaign where they allowed customers to track their pizza delivery in real-time, showing the name and photo of the team member making and delivering the order.
See Company Due Diligence: