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Dominos Pizza Enterprises
Dominos Pizza Enterprises

Restaurant chains / Quick-service restaurant franchise

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Overview
Domino's Pizza Enterprises Ltd is an Australian-based pizza restaurant chain. The company operates and franchises Domino's Pizza stores in Australia, New Zealand, Belgium, France, the Netherlands, Japan, Germany, and Luxembourg. It is the largest franchisee for the Domino's Pizza brand in the world and is listed on the Australian Securities Exchange.
Domino's Pizza was founded in 1960 by Tom and James Monaghan in Ypsilanti, Michigan, USA. The company's first international store was opened in Winnipeg, Manitoba, Canada in 1983. It entered the Australian market in 1983 and has since expanded to over 2,900 stores worldwide.
In addition to its pizza offerings, Domino's also has a variety of sides, including chicken wings, breadsticks, and desserts. The company is known for its delivery service, utilizing advanced technology to track orders and deliver pizzas quickly.
Domino's Pizza Enterprises has been recognized for its efforts in sustainability and innovation. In 2020, the company was ranked as the most sustainable quick service restaurant in the world by the Dow Jones Sustainability Index. It has also been recognized for its use of technology in ordering and delivery, including the "Domino's Tracker" app, which allows customers to track their pizzas in real-time.
What is special about the company?
1. Global Presence: Dominos Pizza Enterprises operates in seven markets spanning five continents - Australia, New Zealand, Belgium, France, the Netherlands, Japan, and Germany. This global presence sets Dominos apart from many other pizza franchise companies.
2. Largest Franchisee: Dominos Pizza Enterprises is the largest franchisee of the Dominos brand worldwide. It has over 2,600 stores globally, making up around 60% of Dominos store count.
3. Innovation and Technology: Dominos is known for being at the forefront of using technology and innovation. The company's investments in digital platforms like ordering apps, voice assistants, and in-store technology have made it one of the most tech-savvy pizza chains in the world.
4. Focus on Quality: Dominos has a strong focus on providing high-quality, great-tasting pizza to its customers. The company invests in research and development to continually improve its products and uses fresh ingredients to maintain consistency in taste and quality.
5. Strong Brand Image: Dominos has a strong and recognizable brand image with its iconic logo and red-and-blue color scheme. The company's innovative marketing campaigns and partnerships have also helped to build a loyal customer base.
6. Social Responsibility: Dominos Pizza Enterprises is committed to being a responsible corporate citizen by implementing sustainable and ethical practices. The company focuses on reducing food waste, using eco-friendly packaging, and supporting local communities.
7. Employee Development: The company places a strong emphasis on training and developing its employees, providing them with opportunities for career growth and advancement. This focus on employee development has helped to create a dedicated and motivated workforce.
8. Strong Financial Performance: With its global presence, focus on innovation, and strong brand image, Dominos has consistently delivered strong financial performance. The company has achieved steady growth and has been consistently profitable, making it an attractive investment for shareholders.
What the company's business model?
The Dominos Pizza Enterprises company's business model is based on the sale and delivery of pizza and other related food products. They focus on providing a convenient and fast service to customers through their online and mobile ordering platforms, as well as their traditional in-store service. The company operates primarily as a franchisor, with around 94% of their store network being owned and operated by independent franchisees.
The main revenue source for Dominos Pizza Enterprises comes from the franchise fees and royalties paid by their franchisees, as well as the sale of ingredients and supplies to their franchise stores. They also generate revenue through their company-owned stores and through their online delivery service.
The company's key strategies include continuous innovation in products and services, strong marketing and advertising campaigns, and strategic partnerships with suppliers and technology providers. They also focus on expanding their store network and increasing their digital presence to meet the growing demand for online ordering.
Overall, the Dominos Pizza Enterprises business model is based on providing a convenient, customizable, and high-quality pizza experience to customers, while also creating a profitable network of franchise stores.
Interesting facts about the company
1. Domino’s Pizza Enterprises (DPE) is the largest franchisee of the Domino’s Pizza brand in the world, with more than 2,600 stores across Australia, New Zealand, Belgium, France, the Netherlands, Japan, Germany, Luxembourg, and Denmark.
2. The company was founded in 1983 in Brisbane, Australia, by brothers Tom and James Monaghan, who purchased a small pizza store for $500.
3. In 1986, DPE opened its first international store in Queensland, Australia.
4. DPE was listed on the Australian Securities Exchange (ASX) in 2005 under the ticker code DMP.
5. As of 2021, DPE has an annual revenue of approximately AU$3.75 billion.
6. DPE operates under a 100% franchise model, meaning all of its stores are owned and operated by franchisees.
7. The company has a zero-tolerance policy for drugs, and all employees must pass a drug test before being hired.
8. In 2016, DPE introduced the world’s first autonomous delivery vehicle, named DRU (Domino’s Robotic Unit), in New Zealand.
9. DPE is committed to sustainability and has implemented programs to reduce waste, increase energy efficiency, and promote recycling across its stores.
10. In 2020, during the COVID-19 pandemic, DPE launched Domino’s Homemade Happiness, a campaign to support and thank essential workers by providing them with free pizzas.
11. The company has a strong focus on technology and innovation, with the development of an AI-based voice assistant, a GPS driver tracking system, and an online ordering platform.
12. DPE is known for its unique marketing strategies, including the launch of Australia’s first pizza ordering app in 2009 and the Delivery Expert campaign, featuring a fictional character delivering pizzas by parachute and jetpack.
13. In 2018, DPE partnered with drone delivery company Flirtey to launch a commercial pizza-by-drone delivery service in New Zealand.
14. The company has a strong commitment to customer service and has won several awards for its customer satisfaction and loyalty programs.
15. DPE has a dedicated research and development team that works on creating new products and testing new technology to improve the overall customer experience.
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