Clorox

The Clorox Company is a multinational consumer goods company that specializes in cleaning and household products. It was founded in 1913 by five entrepreneurs in Oakland, California, as a chlorine bleach manufacturing company. Over the years, it has expanded its product portfolio and now offers a wide range of cleaning, disinfecting, and household products under various brand names such as Clorox, Pine-Sol, Glad, and Burt's Bees.
The company is headquartered in Oakland, California, and has operations in more than 25 countries. It has approximately 8,800 employees worldwide and reported over $6 billion in net sales in its fiscal year 2020.
Clorox is committed to sustainability and has set ambitious goals to reduce its environmental footprint and create a more sustainable future. It has also been recognized for its commitment to diversity and inclusion, earning a spot on the 2021 Diversity Best Practices Inclusion Index.
In addition to its consumer goods business, Clorox also has a portfolio of professional cleaning and disinfecting products, as well as an agricultural division that produces pest control products for farmers and food processors.
As a socially responsible company, Clorox has a long history of supporting communities and disaster relief efforts. In 2020, it launched a $100 million initiative to help communities and frontline workers respond to the COVID-19 pandemic.
In recent years, Clorox has also been recognized for its financial performance and corporate governance, with awards such as the 2021 World's Most Ethical Companies by the Ethisphere Institute and being named one of America's Most Responsible Companies by Newsweek in 2020.

1. Pioneering brand: Clorox is a household name and the leading brand in many categories such as cleaning products, bleach, and disinfectant wipes.
2. Strong brand portfolio: In addition to the Clorox brand, the company also owns several other well-known and trusted brands, including Pine-Sol, Glad, Burt's Bees, and Brita.
3. Commitment to innovation: The company has a history of introducing innovative and high-quality products to meet the changing needs of consumers.
4. Environmental sustainability: Clorox has a strong focus on sustainability and has set ambitious goals to reduce its environmental impact through initiatives such as using renewable energy sources and reducing waste and water usage.
5. Social responsibility: The company has a commitment to giving back to communities through volunteerism, charitable donations, and disaster relief efforts.
6. Strong financial performance: Clorox has a track record of consistent and strong financial performance, making it a reliable and stable company for investors.
7. Employee-focused culture: The company has a strong emphasis on employee well-being, diversity, and inclusion, resulting in high job satisfaction and retention rates.
8. Global presence: Clorox has a strong international presence, with products being sold in over 100 countries, making it a globally recognized and trusted brand.
9. Strong supply chain and distribution network: The company has established a robust supply chain and distribution network, ensuring the availability and timely delivery of products.
10. Quality and safety: Clorox products are known for their quality and effectiveness, and the company upholds high standards for product safety, resulting in a strong reputation and consumer trust.

The Clorox Company's business model is centered around the development, production, and sale of household cleaning and household products. They also have a portfolio of lifestyle brands focused on health and wellness. The company's primary revenue streams include the sale of cleaning, bleach, and laundry products, along with trash bags, wraps, and storage containers. They also generate revenue from sales of natural and organic products, as well as investments in e-commerce and global expansion. The company's business model emphasizes innovation, sustainability, and social responsibility in its operations and product development. They aim to meet the needs and preferences of consumers while maintaining profitability and long-term growth.

1. The Clorox Company was founded in 1913 by five entrepreneurs in Oakland, California. They chose the name Clorox by combining the words chlorine and sodium hydroxide, which are the two main ingredients in bleach.
2. Clorox was initially marketed as a household bleach and stain remover, but has since expanded its product line to include a variety of cleaning and household products.
3. The company’s iconic bleach bottle design has remained largely unchanged since the 1920s, with its distinctive diamond-shaped label and angled neck for easier pouring.
4. In the 1920s, a Clorox executive named Archie Lee came up with the slogan Clorox means bleach, which became a popular catchphrase and helped solidify the brand’s association with bleach.
5. During World War II, Clorox’s bleach was used to disinfect wounds and prevent infection. The company’s sales increased significantly during this time and its bleach was even packaged in small pocket-size bottles for soldiers to carry with them.
6. Clorox became a publicly traded company in 1928, and has been listed on the New York Stock Exchange since 1929.
7. In 1957, Clorox introduced its first non-bleach product, a laundry detergent called Clorox Suds.
8. Clorox acquired its biggest competitor, the bleach brand Purex, in 1956 and became the largest bleach manufacturer in the world.
9. In the 1960s, Clorox expanded its product line to include liquid bleach, Pine-Sol cleaner, and Kingsford charcoal, which is still a popular brand for outdoor grilling.
10. Today, Clorox has more than 8,000 employees and sells its products in more than 100 countries around the world.
11. In addition to household cleaning products, Clorox also markets and sells personal care products, professional cleaning supplies, and lifestyle products such as Brita water filtration systems and Burt’s Bees natural beauty products.
12. In 2019, Clorox was named one of Fortune’s World’s Most Admired Companies for the fourth consecutive year.
13. The company has a strong commitment to sustainability and has set several environmental goals, including reducing greenhouse gas emissions and water usage, and achieving zero waste to landfill in all of its US operations.
14. Clorox is also known for its philanthropic initiatives, including donations to disaster relief efforts, as well as educational and community programs.
15. Clorox is the number one bleach brand in the world and the company estimates that its products can be found in 90% of US households.
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