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Beiersdorf
-4.23%
Consumer goods / Skincare and consumer goods
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Beiersdorf is a German personal care company that specializes in skincare, hair care, and wound care products. It was founded in 1882 by pharmacist Paul C. Beiersdorf under the name “Beiersdorf & Co”. The company’s headquarters are located in Hamburg, Germany.
Beiersdorf’s most well-known brand is NIVEA, which was introduced in 1911 and is now sold in over 200 countries worldwide. Other popular brands under the Beiersdorf umbrella include Eucerin, La Prairie, and Labello.
The company has a strong focus on research and development, with dedicated research centers located in Germany, China, and Japan. They continuously strive to innovate and improve their products, using state-of-the-art technology and ingredients.
In addition to their commitment to producing high-quality skincare products, Beiersdorf also prioritizes sustainability and social responsibility. They have implemented sustainable practices in their production and supply chain processes and actively support various social and environmental initiatives.
Beiersdorf is a publicly-traded company and is listed on the German stock exchange. As of 2021, their global revenue reached €7.025 billion, with over 21,500 employees worldwide.
In summary, Beiersdorf is a renowned personal care company with a long history and a strong commitment to excellence, innovation, and sustainability. Their diverse range of popular brands and global presence has made them a leading player in the skincare industry.
Beiersdorf’s most well-known brand is NIVEA, which was introduced in 1911 and is now sold in over 200 countries worldwide. Other popular brands under the Beiersdorf umbrella include Eucerin, La Prairie, and Labello.
The company has a strong focus on research and development, with dedicated research centers located in Germany, China, and Japan. They continuously strive to innovate and improve their products, using state-of-the-art technology and ingredients.
In addition to their commitment to producing high-quality skincare products, Beiersdorf also prioritizes sustainability and social responsibility. They have implemented sustainable practices in their production and supply chain processes and actively support various social and environmental initiatives.
Beiersdorf is a publicly-traded company and is listed on the German stock exchange. As of 2021, their global revenue reached €7.025 billion, with over 21,500 employees worldwide.
In summary, Beiersdorf is a renowned personal care company with a long history and a strong commitment to excellence, innovation, and sustainability. Their diverse range of popular brands and global presence has made them a leading player in the skincare industry.
What is special about the company?
Founded in 1882, Beiersdorf is a leading international skin care company known for its iconic brand Nivea. Here are some key aspects that make the company special:
1. Innovative and High-Quality Products: Beiersdorf is known for its innovative and high-quality skin care products. Its research and development team consistently works to create new, effective, and safe products that cater to evolving consumer needs.
2. Focus on Sustainability and Social Responsibility: Beiersdorf is committed to sustainability and social responsibility. It has set ambitious goals to reduce its carbon footprint, increase the use of sustainable packaging materials, and promote fair working conditions across its global operations.
3. Nivea as a Global Brand: Nivea, the flagship brand of Beiersdorf, is sold in over 200 countries and is one of the most recognized and trusted brands in the world. It offers a wide range of products for different skin types and has a loyal customer base.
4. Strong Corporate Culture: Beiersdorf values its employees and has a strong corporate culture centered on open communication, innovation, and collaboration. This creates a positive work environment that fosters creativity and contributes to the company's success.
5. Respect for Diversity and Inclusion: The company promotes diversity and inclusion in its workforce and has been recognized globally for its efforts. It has also launched initiatives to empower women and support gender equality in the workplace.
6. Commitment to Research and Development: Beiersdorf invests significantly in research and development, with five state-of-the-art R&D centers around the world. This focus on research enables the company to continually improve and expand its product portfolio.
7. Ethical Business Practices: Beiersdorf has a strong commitment to ethical business practices and has been recognized for its transparent and responsible actions. It places a strong emphasis on compliance and works to maintain high ethical standards in all aspects of its operations.
In summary, Beiersdorf is a unique company that combines its rich history with a focus on innovation, sustainability, and social responsibility. Its strong corporate culture, global reach, and commitment to ethical practices make it a standout in the skincare industry.
1. Innovative and High-Quality Products: Beiersdorf is known for its innovative and high-quality skin care products. Its research and development team consistently works to create new, effective, and safe products that cater to evolving consumer needs.
2. Focus on Sustainability and Social Responsibility: Beiersdorf is committed to sustainability and social responsibility. It has set ambitious goals to reduce its carbon footprint, increase the use of sustainable packaging materials, and promote fair working conditions across its global operations.
3. Nivea as a Global Brand: Nivea, the flagship brand of Beiersdorf, is sold in over 200 countries and is one of the most recognized and trusted brands in the world. It offers a wide range of products for different skin types and has a loyal customer base.
4. Strong Corporate Culture: Beiersdorf values its employees and has a strong corporate culture centered on open communication, innovation, and collaboration. This creates a positive work environment that fosters creativity and contributes to the company's success.
5. Respect for Diversity and Inclusion: The company promotes diversity and inclusion in its workforce and has been recognized globally for its efforts. It has also launched initiatives to empower women and support gender equality in the workplace.
6. Commitment to Research and Development: Beiersdorf invests significantly in research and development, with five state-of-the-art R&D centers around the world. This focus on research enables the company to continually improve and expand its product portfolio.
7. Ethical Business Practices: Beiersdorf has a strong commitment to ethical business practices and has been recognized for its transparent and responsible actions. It places a strong emphasis on compliance and works to maintain high ethical standards in all aspects of its operations.
In summary, Beiersdorf is a unique company that combines its rich history with a focus on innovation, sustainability, and social responsibility. Its strong corporate culture, global reach, and commitment to ethical practices make it a standout in the skincare industry.
What the company's business model?
The Beiersdorf company is a global skin care and personal care company that follows a consumer-oriented, multi-brand, multi-channel business model. The company's business model is based on four core pillars: strong brands, innovative products, international presence, and efficient processes.
1. Strong Brands: Beiersdorf has a diverse portfolio of strong, well-known brands such as Nivea, Eucerin, La Prairie, and Hansaplast. These brands have a high level of consumer trust and loyalty, and are present in different categories and price segments to cater to a wide range of customer needs.
2. Innovative Products: The company focuses on constantly developing and improving its products to meet changing consumer demands and preferences. Beiersdorf invests heavily in research and development to create innovative and high-quality products that deliver real benefits to customers.
3. International Presence: Beiersdorf has a strong global presence, with its products available in over 150 countries. The company operates in both developed and emerging markets, leveraging its international expertise and local knowledge to cater to diverse consumer needs.
4. Efficient Processes: The company follows a lean and efficient approach to business operations, which helps to optimize costs and maximize profitability. Beiersdorf also prioritizes sustainability in all its processes, from sourcing raw materials to production and distribution.
Overall, Beiersdorf's business model centers around delivering high-quality, innovative products through a diverse portfolio of strong brands, while maintaining a global presence and focus on efficiency and sustainability.
1. Strong Brands: Beiersdorf has a diverse portfolio of strong, well-known brands such as Nivea, Eucerin, La Prairie, and Hansaplast. These brands have a high level of consumer trust and loyalty, and are present in different categories and price segments to cater to a wide range of customer needs.
2. Innovative Products: The company focuses on constantly developing and improving its products to meet changing consumer demands and preferences. Beiersdorf invests heavily in research and development to create innovative and high-quality products that deliver real benefits to customers.
3. International Presence: Beiersdorf has a strong global presence, with its products available in over 150 countries. The company operates in both developed and emerging markets, leveraging its international expertise and local knowledge to cater to diverse consumer needs.
4. Efficient Processes: The company follows a lean and efficient approach to business operations, which helps to optimize costs and maximize profitability. Beiersdorf also prioritizes sustainability in all its processes, from sourcing raw materials to production and distribution.
Overall, Beiersdorf's business model centers around delivering high-quality, innovative products through a diverse portfolio of strong brands, while maintaining a global presence and focus on efficiency and sustainability.
Interesting facts about the company
1. Beiersdorf AG was founded in 1882 by Paul C. Beiersdorf in Hamburg, Germany. The company originally produced medical plasters, but later expanded into skin and hair care products.
2. The company’s most well-known brand is Nivea, which was launched in 1911. The name comes from the Latin word for snow, referencing the pure white color of the product.
3. During World War II, Beiersdorf produced medical supplies for the German military. The company’s factories were severely damaged by bombing, but production resumed in 1949.
4. In 1974, Beiersdorf expanded into the US market by acquiring Coppertone, a popular sunscreen brand. This marked the company’s first major international acquisition.
5. In 1989, Beiersdorf launched Eucerin, a dermatologist-recommended skin care brand. It has since become one of the leading brands for sensitive skin in the global market.
6. Beiersdorf owns over 700 active patents and invests around 500 million euros each year in research and development.
7. The company has a strong commitment to sustainability, with its We care initiative focusing on using environmentally responsible processes and packaging materials.
8. Apart from skincare and personal care products, Beiersdorf also has a large portfolio in the adhesive technology industry. Its adhesive brand, Tesa, is used in various industrial and household applications.
9. Beiersdorf operates in over 170 countries and has around 20,000 employees worldwide.
10. The company is listed on the German stock exchange, with its majority shareholder being the Maxingvest AG, owned by the Herz family.
See Company Due Diligence:
2. The company’s most well-known brand is Nivea, which was launched in 1911. The name comes from the Latin word for snow, referencing the pure white color of the product.
3. During World War II, Beiersdorf produced medical supplies for the German military. The company’s factories were severely damaged by bombing, but production resumed in 1949.
4. In 1974, Beiersdorf expanded into the US market by acquiring Coppertone, a popular sunscreen brand. This marked the company’s first major international acquisition.
5. In 1989, Beiersdorf launched Eucerin, a dermatologist-recommended skin care brand. It has since become one of the leading brands for sensitive skin in the global market.
6. Beiersdorf owns over 700 active patents and invests around 500 million euros each year in research and development.
7. The company has a strong commitment to sustainability, with its We care initiative focusing on using environmentally responsible processes and packaging materials.
8. Apart from skincare and personal care products, Beiersdorf also has a large portfolio in the adhesive technology industry. Its adhesive brand, Tesa, is used in various industrial and household applications.
9. Beiersdorf operates in over 170 countries and has around 20,000 employees worldwide.
10. The company is listed on the German stock exchange, with its majority shareholder being the Maxingvest AG, owned by the Herz family.
See Company Due Diligence:
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