Sienna Senior Living

1. Expansion Risk – Sienna Senior Living’s aggressive expansion strategy exposes the company to potential financial risks associated with expanding into new markets. Such risks could include increased competition and inadequate knowledge of a new market, which could lead to market miscalculations and a negative financial outcome.

2. Financial Risk – Sienna Senior Living's business model is Project-based and financing-based, which exposes the company to financial risk. Such risks include a potential mismatch between short-term and long-term funds, as well as a potential mismatch between the expected cash flows and their actual realization.

3. Regulatory Risk – Sienna Senior Living’s operations depend heavily on the requirements of provincial and federal regulations. Any changes in the regulations that could negatively impact the company’s operations would present a risk of significant financial losses.

4. Reputational Risk – As Sienna Senior Living is in a highly regulated and sensitive industry, the company is exposed to reputational risks. Changes in public opinion about the brand or negative publicity could reduce customer satisfaction and trust, which could lead to a decrease in revenue.