Big Yellow Group

1. Risk of saturated market: The expansion of Big Yellow Group plc into a national chain could result in a saturated market, leaving the company with limited growth opportunities and too much competition for existing customers.

2. Unfamiliarity with new markets: Expanding nationally means adjusting to different locales and cultures that may be unfamiliar to the Big Yellow Group plc. This could lead to mistakes and inefficiency as the company attempts to adapt to the new environment.

3. Increased competition from local companies: Large, established companies often face the risk of competition from local companies who are more in tune with the needs of the local market. Such competition can put additional strain on the group’s resources and market share.

4. Risk of higher costs: When expanding nationally, Big Yellow Group plc will need to invest in infrastructure, operations, and personnel to take advantage of the new markets. These costs can lead to reduced profits and shareholder returns in the short-term.

5. Risk of higher debt: With the additional costs associated with national expansion, Big Yellow Group plc may need to take on additional debt to fund their efforts. This could result in increased interest payments and could ultimately make the group’s finances more precarious.