Spark New Zealand

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Spark New Zealand Limited is a telecommunications and digital services company based in Auckland, New Zealand. It was formerly known as Telecom New Zealand until its rebranding in 2014. Spark operates in the areas of mobile, broadband, digital television, and landline services. The company also offers a range of business services, including data networks, cloud services, and managed ICT solutions.
Spark was founded in 1987 as a state-owned enterprise and was privatized in 1990. It became New Zealand’s largest telecommunications provider and held a monopoly on the country’s landline and mobile services until the government opened the market in 1990. Since then, Spark has faced increasing competition from other telecommunications companies, and has diversified its business to include digital and IT services.
In addition to its core telecommunications services, Spark also has a significant presence in the sports broadcasting market, owning the rights to broadcast some of New Zealand’s most popular sports events.
The company has a strong commitment to sustainability, with a focus on reducing its carbon footprint and increasing its use of renewable energy sources. Spark also has a strong commitment to diversity and inclusion, with initiatives in place to promote gender and ethnic diversity in its workforce.
As of 2021, Spark has over 3 million customers and employs over 5,000 people in New Zealand. It is listed on both the New Zealand and Australian stock exchanges.

1. Birthplace of New Zealand’s Telecommunications Industry: Spark New Zealand (formerly known as Telecom New Zealand) was originally established as a state-owned enterprise in 1987, and is often credited with laying the foundation for New Zealand’s telecommunications industry.
2. Market Leader: Spark New Zealand is the largest telecommunications and digital services provider in New Zealand, with over 2.4 million customers. It holds a 43% share of the mobile market and a 45% share of the fixed-line broadband market.
3. Innovative Services: The company has a history of introducing innovative services and products to the New Zealand market, such as New Zealand’s first 4G network, Ultra-Fast Broadband, and the launch of its digital streaming service, Lightbox.
4. Commitment to Sustainability: Spark New Zealand is committed to sustainability and has set ambitious targets to reduce its environmental impact. It was the first telecommunications company in the world to be accredited with ISO14001 certification for all its network sites.
5. Community Involvement: Spark New Zealand has a strong focus on community involvement, supporting various initiatives in education, digital skills, and diversity & inclusion. It also runs a successful volunteer program, encouraging employees to give back to the community.
6. Award-Winning Company: Spark New Zealand has been recognized for its outstanding business performance and customer service, winning numerous awards, including Best Mobile Service Provider and Best Customer Service in the telecommunications industry.
7. Commitment to Customer Experience: Spark New Zealand places a strong focus on delivering an exceptional customer experience, investing in initiatives to improve its customer service and engagement. It has also introduced personalized digital services to enhance the customer experience.
8. Embracing New Technologies: The company is at the forefront of embracing and utilizing new technologies such as 5G, Internet of Things (IoT), and Artificial Intelligence (AI) to continue to enhance its products and services.
9. Strong Financial Performance: Spark New Zealand has consistently delivered strong financial performance, with strong profits and dividends for investors.
10. Global Reach: While Spark New Zealand is primarily focused on the New Zealand market, it has expanded its services to neighboring Pacific Islands, providing connectivity and services to these communities.