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Schibsted
Schibsted

Mass media / Mass media

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Risks

1. Dependence on Advertising Revenues: Schibsted Media Group’s strategy involves a high degree of reliance on digital advertising revenues, which exposes the company to trends and pricing changes in the marketplace. If these trends are unfavorable, they could significantly reduce the company’s revenues.


2. Disruption from New Technology: The digital media landscape is constantly changing, and has been disrupted by a number of new technologies. These technologies could impact Schibsted Media Group’s ability to operate, as well as its ability to effectively monetize its content.


3. Overreliance on Mobile Platforms: Schibsted Media Group has placed a high degree of emphasis on its mobile platforms, particularly its mobile apps. This overreliance could limit the company’s options for future growth should the mobile market become saturated or new trends emerge.


4. Limited Geographic Diversity: Schibsted Media Group’s strategy is heavily focused on the European market, and as such it is limited in its ability to diversify its revenue streams across different countries or regions. This could increase its vulnerability to negative economic or political conditions.


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