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Coca-Cola Europacific Partners
Coca-Cola Europacific Partners

Beverages / Beverage distribution and manufacturing

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Overview
Coca-Cola Europacific Partners is a multinational beverage company that was formed in 2021 through the merger of Coca-Cola European Partners, Coca-Cola Amatil, and Coca-Cola Amatil Europacific. It is the world's largest independent Coca-Cola bottler by revenue, operating in 29 countries across Europe, Asia, and the Pacific.
The company's history dates back to 2006 when Coca-Cola Enterprises, Inc. divested its European bottling operations, creating Coca-Cola European Partners. In 2020, the company announced a merger with Coca-Cola Amatil, the largest bottler of Coca-Cola products in the Asia-Pacific region.
Coca-Cola Europacific Partners is responsible for manufacturing, distributing, and marketing Coca-Cola products in its territories. Its portfolio includes over 8,000 products, including Coca-Cola, Fanta, Sprite, and Powerade. The company has over 48,000 employees and operates 54 manufacturing sites and 279 distribution centers.
In addition to its beverage products, Coca-Cola Europacific Partners has a strong commitment to sustainability and social responsibility. The company has set ambitious goals to reduce its carbon footprint, improve water efficiency, and promote recycling and responsible sourcing. It also engages in community initiatives and partnerships to promote education, health, and environmental sustainability.
As a publicly traded company, Coca-Cola Europacific Partners is listed on the London Stock Exchange and has a market capitalization of over £20 billion. It is also included in the FTSE 100 index, the London Stock Exchange's flagship share index.
What is special about the company?
1. Wide geographic reach: Coca-Cola Europacific Partners (CCEP) operates in over 25 countries across Europe and the Asia-Pacific region, making it one of the largest bottlers and distributors of Coca-Cola products in the world.
2. Strategic partnerships: CCEP has strong partnerships with The Coca-Cola Company, its main beverage supplier, and with local bottling and distribution partners in each of its markets, allowing for efficient production, distribution, and sales of Coca-Cola products.
3. Diversified portfolio: CCEP offers a diverse portfolio of over 100 brands, including popular soft drinks, water, sports and energy drinks, juices, and more. This allows the company to cater to a wide range of consumer preferences and market segments.
4. Sustainability focus: As a member of the Coca-Cola system, CCEP is committed to reducing its environmental impact and promoting sustainability across its operations. This includes initiatives such as using sustainable packaging materials and implementing energy-efficient production processes.
5. Strong financial performance: CCEP has a strong track record of delivering solid financial results and consistent growth, making it an attractive investment for shareholders.
6. Consumer-centric approach: The company places a strong emphasis on understanding and meeting the evolving needs and preferences of consumers, using market research and consumer insights to inform its product development and marketing strategies.
7. Innovation and adaptability: CCEP continuously looks for ways to innovate and adapt to changing consumer trends and preferences. This includes launching new products, investing in digital capabilities, and expanding into emerging markets.
8. Corporate social responsibility (CSR): CCEP is committed to making a positive impact on the communities it operates in. This includes supporting community initiatives and charitable causes, as well as promoting diversity and inclusion within the company.
9. Strong corporate culture: CCEP places a strong emphasis on creating a positive and inclusive work environment for its employees, with a focus on diversity, collaboration, and continuous learning and development.
10. Commitment to quality: As part of the Coca-Cola system, CCEP follows strict quality standards and processes to ensure the highest quality and safety of its products. This helps to maintain consumer trust and loyalty to the brand.
What the company's business model?
The Coca-Cola Europacific Partners company's business model revolves around the production, distribution, and marketing of non-alcoholic beverages, primarily the Coca-Cola brand, and its various product lines. Its primary business activities include the production and sale of concentrates, syrups, and beverage bases, which are then sold to its bottling partners. These bottling partners are responsible for manufacturing, packaging, and distributing the final products to retailers and other customers.
Additionally, the company also engages in direct-to-consumer sales through various channels such as e-commerce, vending machines, and other retail outlets. It also operates its own distribution networks and partners with third-party distributors to reach a wide range of markets and customers.
Another key aspect of Coca-Cola Europacific Partners' business model is its strong brand recognition and marketing efforts. The company invests heavily in advertising and brand-building activities to maintain and grow its customer base.
Lastly, the company also focuses on sustainability and responsible business practices, incorporating them into all aspects of its operations, from sourcing ingredients to packaging and distribution.
Overall, Coca-Cola Europacific Partners' business model centers around maximizing the reach and sales of the Coca-Cola brand and its products while also maintaining a focus on sustainability and responsible practices.
Interesting facts about the company
1. Coca-Cola Europacific Partners (CCEP) is one of the largest independent Coca-Cola bottlers in the world and is responsible for manufacturing, distributing, and marketing Coca-Cola products in over 29 countries and territories in Europe and Oceania.
2. CCEP was formed through the merger of three separate bottling and distribution companies in 2016 – Coca-Cola Enterprises, Coca-Cola Iberian Partners, and Coca-Cola Erfrischungsgetränke AG.
3. The company has a workforce of over 23,000 employees and operates 48 manufacturing plants, producing over 2 billion unit cases of beverages every year.
4. CCEP offers a wide range of Coca-Cola products, including Coca-Cola, Diet Coke, Fanta, Sprite, Schweppes, and more. The company also produces and distributes water, juices, energy and sports drinks, and other non-alcoholic beverages.
5. In addition to producing and distributing Coca-Cola products, CCEP also works closely with the Coca-Cola Company to develop and launch new products and marketing campaigns. Some recent popular launches include Coca-Cola Zero Sugar, glaceau smartwater, and Honest Tea.
6. CCEP is committed to sustainability, and in 2020, the company announced its ambition to reach net-zero greenhouse gas emissions by 2040. They are also working towards using 50% recycled materials in their packaging by 2025.
7. The company is also heavily involved in supporting local communities and initiatives. CCEP has partnered with organizations such as the Red Cross, WWF, and StreetGames to help improve access to education, healthcare, and sports for disadvantaged communities.
8. CCEP is listed on the London Stock Exchange and has a market value of approximately $26 billion as of 2021.
9. The company has a strong presence in major international events, including the FIFA World Cup, the Olympic Games, and the UEFA Euro Championship, through its partnerships with these organizations.
10. In 2020, CCEP acquired Australian beverage company Coca-Cola Amatil, which further expanded their reach into the Asia-Pacific region and strengthened their position as one of the top Coca-Cola bottlers in the world.
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