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Yum! Brands 
Restaurant chains / Fast food and restaurant industry
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Overview
Yum! Brands is a multinational fast food company based in Louisville, Kentucky. It is one of the largest fast food companies in the world, with over 50,000 restaurants in more than 150 countries. The company was founded in 1997 as a spin-off of PepsiCo and originally consisted of two brands, KFC and Pizza Hut. Today, it also includes the popular chains Taco Bell and WingStreet.
The company's mission statement is "to build the world’s most loved, trusted and fastest growing restaurant brands." Yum! Brands is known for its global presence, innovative menu offerings, and commitment to social responsibility.
History
Yum! Brands was officially formed in 1997 when PepsiCo decided to spin off its restaurant division, which consisted of Pizza Hut, KFC, and Taco Bell. The company's name is based on its founders' goal of creating a brand that would make people say "wow!"
In 2002, Yum! Brands acquired the fast casual chain Long John Silver's and A&W Restaurants. In 2011, they announced the spin-off of their China division, which became a separate publicly traded company, Yum China Holdings, Inc.
In 2016, Yum! Brands announced a major rebranding effort, with a focus on driving growth for its core brands KFC, Pizza Hut, and Taco Bell. This included updating menus, restaurant designs, and digital and delivery capabilities.
In recent years, Yum! Brands has also focused on expanding its plant-based offerings and reducing its environmental impact through initiatives such as sustainable packaging and renewable energy.
Brands and operations
As of 2021, Yum! Brands operates over 50,000 restaurants globally, making it one of the largest fast food companies in the world.
KFC: Kentucky Fried Chicken, now known simply as KFC, was founded in 1930 by Harland Sanders. It is known for its signature fried chicken and has a strong presence in the United States and internationally, with over 24,000 restaurants in more than 145 countries.
Pizza Hut: Founded in 1958, Pizza Hut is a popular pizza chain with over 18,000 restaurants in over 100 countries. It is known for its customizable pizzas and has expanded its menu to include pasta, wings, and other side dishes.
Taco Bell: With origins dating back to 1962, Taco Bell is known for its Tex-Mex inspired menu, including tacos, burritos, and nachos. It has over 7,000 restaurants in over 30 countries.
WingStreet: WingStreet is a wing restaurant chain that was launched in 2003 and is incorporated into Pizza Hut locations.
Other brands under the Yum! Brands umbrella include Long John Silver's, A&W Restaurants, and KFC Super Chix. The company also has a significant presence in China through its subsidiary, Yum China Holdings.
Social responsibility
Yum! Brands is committed to social responsibility and sustainability, with a focus on three main areas:
1. Food: The company is working to reduce its environmental impact by sourcing sustainable ingredients and reducing waste. This includes efforts to source more humane and sustainable meat and seafood products.
2. Planet: Yum! Brands is committed to reducing its carbon footprint and has set a goal to reduce greenhouse gas emissions in its restaurants by 25% by 2030. This includes initiatives such as implementing renewable energy sources and investing in more sustainable packaging options.
3. People: The company has a strong commitment to its employees, franchisees, and communities. This includes initiatives such as providing training and development opportunities for employees, promoting diversity and inclusion, and investing in community programs.
Yum! Brands also has a global partnership with the World Food Program to fight global hunger and has teamed up with organizations to support disaster relief efforts.
The company's mission statement is "to build the world’s most loved, trusted and fastest growing restaurant brands." Yum! Brands is known for its global presence, innovative menu offerings, and commitment to social responsibility.
History
Yum! Brands was officially formed in 1997 when PepsiCo decided to spin off its restaurant division, which consisted of Pizza Hut, KFC, and Taco Bell. The company's name is based on its founders' goal of creating a brand that would make people say "wow!"
In 2002, Yum! Brands acquired the fast casual chain Long John Silver's and A&W Restaurants. In 2011, they announced the spin-off of their China division, which became a separate publicly traded company, Yum China Holdings, Inc.
In 2016, Yum! Brands announced a major rebranding effort, with a focus on driving growth for its core brands KFC, Pizza Hut, and Taco Bell. This included updating menus, restaurant designs, and digital and delivery capabilities.
In recent years, Yum! Brands has also focused on expanding its plant-based offerings and reducing its environmental impact through initiatives such as sustainable packaging and renewable energy.
Brands and operations
As of 2021, Yum! Brands operates over 50,000 restaurants globally, making it one of the largest fast food companies in the world.
KFC: Kentucky Fried Chicken, now known simply as KFC, was founded in 1930 by Harland Sanders. It is known for its signature fried chicken and has a strong presence in the United States and internationally, with over 24,000 restaurants in more than 145 countries.
Pizza Hut: Founded in 1958, Pizza Hut is a popular pizza chain with over 18,000 restaurants in over 100 countries. It is known for its customizable pizzas and has expanded its menu to include pasta, wings, and other side dishes.
Taco Bell: With origins dating back to 1962, Taco Bell is known for its Tex-Mex inspired menu, including tacos, burritos, and nachos. It has over 7,000 restaurants in over 30 countries.
WingStreet: WingStreet is a wing restaurant chain that was launched in 2003 and is incorporated into Pizza Hut locations.
Other brands under the Yum! Brands umbrella include Long John Silver's, A&W Restaurants, and KFC Super Chix. The company also has a significant presence in China through its subsidiary, Yum China Holdings.
Social responsibility
Yum! Brands is committed to social responsibility and sustainability, with a focus on three main areas:
1. Food: The company is working to reduce its environmental impact by sourcing sustainable ingredients and reducing waste. This includes efforts to source more humane and sustainable meat and seafood products.
2. Planet: Yum! Brands is committed to reducing its carbon footprint and has set a goal to reduce greenhouse gas emissions in its restaurants by 25% by 2030. This includes initiatives such as implementing renewable energy sources and investing in more sustainable packaging options.
3. People: The company has a strong commitment to its employees, franchisees, and communities. This includes initiatives such as providing training and development opportunities for employees, promoting diversity and inclusion, and investing in community programs.
Yum! Brands also has a global partnership with the World Food Program to fight global hunger and has teamed up with organizations to support disaster relief efforts.
What is special about the company?
There are several things that are special about Yum! Brands:
1. Diverse portfolio of well-known brands: Yum! Brands owns and operates some of the most popular restaurant chains in the world, including KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill.
2. Global presence: Yum! Brands has a strong global presence, with over 50,000 restaurants in more than 150 countries.
3. Focus on growth and innovation: The company is constantly looking for new ways to grow and innovate, whether it's through new menu items, advertising campaigns, or technological advancements.
4. Commitment to social responsibility: Yum! Brands has a strong commitment to social responsibility and sustainability, with initiatives focused on reducing their carbon footprint, promoting diversity and inclusion, and giving back to local communities.
5. Entrepreneurial spirit: Yum! Brands encourages an entrepreneurial and collaborative culture, which allows employees to take ownership of their work and contribute to the success of the company.
6. Strong financial performance: Yum! Brands has a solid financial track record, with consistent growth in revenue and profits, making it a reliable choice for investors.
1. Diverse portfolio of well-known brands: Yum! Brands owns and operates some of the most popular restaurant chains in the world, including KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill.
2. Global presence: Yum! Brands has a strong global presence, with over 50,000 restaurants in more than 150 countries.
3. Focus on growth and innovation: The company is constantly looking for new ways to grow and innovate, whether it's through new menu items, advertising campaigns, or technological advancements.
4. Commitment to social responsibility: Yum! Brands has a strong commitment to social responsibility and sustainability, with initiatives focused on reducing their carbon footprint, promoting diversity and inclusion, and giving back to local communities.
5. Entrepreneurial spirit: Yum! Brands encourages an entrepreneurial and collaborative culture, which allows employees to take ownership of their work and contribute to the success of the company.
6. Strong financial performance: Yum! Brands has a solid financial track record, with consistent growth in revenue and profits, making it a reliable choice for investors.
What the company's business model?
Yum! Brands is a multinational corporation that operates a portfolio of restaurant brands including KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill. Its business model is primarily focused on the development, operation, and franchising of these restaurant concepts.
The company's primary source of revenue is through the sale of food and beverages at its restaurant locations, as well as through franchise fees and royalties from its franchisees. Yum! Brands also generates revenue through licensing and third-party partnerships, as well as through the sale of branded merchandise.
Yum! Brands' business model also includes a strong emphasis on international expansion, with a significant presence in over 150 countries. The company strives to adapt its restaurant concepts and menus to local tastes and preferences in each market it operates in.
Furthermore, Yum! Brands focuses on leveraging technology and data to improve the customer experience and drive sales. This includes initiatives such as mobile ordering and delivery, loyalty programs, and data analytics to inform menu offerings and marketing campaigns.
Overall, Yum! Brands' business model is centered on the development and franchising of its restaurant brands, with a focus on international expansion, technological innovation, and adapting to local markets.
The company's primary source of revenue is through the sale of food and beverages at its restaurant locations, as well as through franchise fees and royalties from its franchisees. Yum! Brands also generates revenue through licensing and third-party partnerships, as well as through the sale of branded merchandise.
Yum! Brands' business model also includes a strong emphasis on international expansion, with a significant presence in over 150 countries. The company strives to adapt its restaurant concepts and menus to local tastes and preferences in each market it operates in.
Furthermore, Yum! Brands focuses on leveraging technology and data to improve the customer experience and drive sales. This includes initiatives such as mobile ordering and delivery, loyalty programs, and data analytics to inform menu offerings and marketing campaigns.
Overall, Yum! Brands' business model is centered on the development and franchising of its restaurant brands, with a focus on international expansion, technological innovation, and adapting to local markets.
Interesting facts about the company
1. Yum! Brands was originally founded in 1997 as Tricon Global Restaurants, before changing its name to Yum! Brands in May 2002.
2. The company’s headquarters are located in Louisville, Kentucky.
3. Yum! Brands is one of the largest restaurant companies in the world, with over 50,000 restaurants in more than 150 countries.
4. Popular brands under Yum! Brands include KFC, Pizza Hut, Taco Bell, and WingStreet.
5. The company’s first restaurant was opened in 1971, when Colonel Harland Sanders (founder of KFC) leased a restaurant from Pete Harman in Salt Lake City, Utah.
6. Yum! Brands is the world’s largest quick-service restaurant company in terms of system units, with more than 40,000 locations worldwide.
7. The company has a strong presence in the Chinese market, where it operates as Yum China and has over 8,000 restaurants.
8. Yum! Brands has been recognized as one of the best companies for diversity and inclusion, earning a spot on the DiversityInc Top 50 Companies for Diversity list in 2020.
9. The company is committed to sustainability and has set ambitious goals to reduce its carbon footprint, reduce waste, and promote sustainable sourcing practices across its restaurants.
10. In 2016, Yum! Brands was named one of the Top 10 Most Innovative Companies in the World by Fast Company for its use of technology and data-driven insights to improve customer experience.
See Company Due Diligence:
2. The company’s headquarters are located in Louisville, Kentucky.
3. Yum! Brands is one of the largest restaurant companies in the world, with over 50,000 restaurants in more than 150 countries.
4. Popular brands under Yum! Brands include KFC, Pizza Hut, Taco Bell, and WingStreet.
5. The company’s first restaurant was opened in 1971, when Colonel Harland Sanders (founder of KFC) leased a restaurant from Pete Harman in Salt Lake City, Utah.
6. Yum! Brands is the world’s largest quick-service restaurant company in terms of system units, with more than 40,000 locations worldwide.
7. The company has a strong presence in the Chinese market, where it operates as Yum China and has over 8,000 restaurants.
8. Yum! Brands has been recognized as one of the best companies for diversity and inclusion, earning a spot on the DiversityInc Top 50 Companies for Diversity list in 2020.
9. The company is committed to sustainability and has set ambitious goals to reduce its carbon footprint, reduce waste, and promote sustainable sourcing practices across its restaurants.
10. In 2016, Yum! Brands was named one of the Top 10 Most Innovative Companies in the World by Fast Company for its use of technology and data-driven insights to improve customer experience.
See Company Due Diligence:
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