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Kesko
Kesko

Retail / Retail and Wholesale Trade

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Overview
Kesko is a Finnish retail and wholesale company that operates in the grocery, building and technical trade, and car trade industries. It was founded in 1940 and is headquartered in Helsinki, Finland. The company operates in Finland, Sweden, Norway, Estonia, Latvia, Lithuania, Russia, and Belarus.
Kesko's main business areas are grocery trade, building and technical trade, and car trade. In the grocery trade, Kesko operates through the K-Citymarket, K-Supermarket, K-Market, and Neste K convenience store chains. These stores sell groceries, household products, and pet supplies.
In the building and technical trade, Kesko operates through the K-Rauta, K-Senukai, Onninen, and Mustaparta chains. These stores sell building and home improvement products, as well as technical products such as electricity and automation solutions.
Kesko also has a presence in the car trade industry through its subsidiaries VV-Auto Group and K Caara. These companies import and sell cars, as well as provide after-sales services and spare parts.
In addition, Kesko has an online retail platform called K-Retailers' K-Ruoka.fi, which offers home delivery and store pickup services for groceries and other goods. The company also has a loyalty program, K-Plussa, which offers benefits and discounts to its customers.
Overall, Kesko is one of the leading companies in the retail and wholesale industry in Finland and the other countries it operates in. It has a wide range of products and services available to its customers and is constantly expanding and developing its operations.
What is special about the company?
1. Strong Market Position: Kesko is one of the largest companies in Finland and its subsidiaries operate in several other countries. It has a strong market position in the retail, building and technical trade, and car trade sectors.
2. Diversified Business Operations: Kesko has a diversified portfolio of businesses including grocery stores, building and home improvement stores, agricultural and machinery trades, and motor vehicle dealerships. This diversity helps in minimizing risks associated with any one sector.
3. Focus on Sustainability: Kesko is committed to sustainable business practices and has a strong focus on environmental and social responsibility. It has set ambitious targets to reduce carbon emissions, increase the share of renewable energy, and improve the sustainability of its supply chain.
4. Efficient Supply Chain: A key factor of Kesko's success is its efficient supply chain management. It operates its own logistics company, which helps in reducing costs and ensuring timely delivery of products to its retail stores.
5. Customer Centric Approach: Kesko places a strong emphasis on customer satisfaction. It constantly strives to improve the shopping experience for its customers through initiatives such as easy and convenient online shopping, personalized marketing, and a wide range of high-quality products.
6. Strong Retail Brands: Kesko has a strong portfolio of retail brands, including K-Citymarket, K-Center, K-supermarket, and K-Rauta. These brands are well known and trusted by customers in their respective markets.
7. Employee Development: Kesko invests in its employees and provides them with opportunities for development and growth. It has a strong focus on employee well-being, diversity, and equal opportunities.
8. Digitalization: Kesko has embraced digitalization and invested in digital solutions to improve its operations and customer experience. This includes mobile apps, self-checkout systems, and personalized marketing.
9. Financial Stability: With a strong balance sheet, Kesko has maintained a good financial track record and consistently delivered profitable results. This stability has allowed it to invest in new initiatives and expand its operations.
10. Corporate Social Responsibility: Kesko is committed to being a responsible corporate citizen and actively supports local communities through various initiatives in education, health, and environmental protection. This has helped in building a positive reputation for the company among its stakeholders.
What the company's business model?
Kesko Corporation is a Finnish retail and wholesale company that operates in the grocery, building and technical trade, and car trade sectors. Its business model involves operating a network of stores and offering a wide range of products and services to meet the needs of its diverse customer base.
Kesko's main operating concept is based on the principle of multichannel retailing, which combines online and physical stores to provide a seamless and convenient shopping experience for customers. The company operates through three business divisions:
1. Kesko Food - This division includes grocery stores, hypermarkets, and discount supermarkets that offer a variety of food and beverage products to customers. The company has a strong focus on sustainability, offering a range of organic, locally sourced, and environmentally friendly products.
2. Kesko Building and Technical Trade - This division includes building and home improvement stores, as well as industrial wholesale operations. The company offers a wide range of building materials, tools, and technical products to both consumers and professional customers.
3. Kesko Automotive - This division operates car dealerships, car repair shops, and spare parts stores. The company represents several car brands and offers after-sales services to customers.
In addition to its core business operations, Kesko also has a number of subsidiary companies that provide support services, such as logistics, real estate management, and financial services.
Overall, Kesko's business model is built on creating a strong network of stores and offering a diverse range of products and services to meet the needs of its customers. The company also places a strong emphasis on sustainability and responsible business practices in its operations.
Interesting facts about the company
1. Kesko Corporation is the second largest company in Finland in terms of revenue and is listed on the Helsinki Stock Exchange.
2. The origins of Kesko Corporation can be traced back to 1917 when the cooperative wholesaler Suomen Osuuskauppojen Keskuskunta (Central Association of Finnish Consumer Cooperatives) was founded.
3. Kesko operates in three main business areas: grocery trade, building and technical trade, and car trade.
4. Kesko’s grocery trade operations are primarily carried out through the Kesko Food division, which includes the K-Citymarket, K-Supermarket, and K-Market chains.
5. The company’s building and technical trade operations include the K-Rauta, Rautia, K-Maatalous, and Rautakesko chains, which offer building and home improvement products.
6. Kesko also owns and operates the Onninen chain, which specializes in wholesale trade of technical products, such as electrical supplies and tools.
7. In addition to its operations in Finland, Kesko also has a presence in several other countries, including Sweden, Estonia, Latvia, Lithuania, Poland, Belarus, and Russia.
8. The company has a strong focus on sustainability and has set ambitious goals to reduce its environmental impact, such as aiming to become 100% carbon neutral by 2025.
9. In 2020, Kesko was ranked as the most sustainable trading sector company in the world by the Dow Jones Sustainability Index.
10. Kesko is also known for its active role in supporting local communities and social responsibility, such as by donating food and supplies to those in need and promoting sustainable agriculture in developing countries.
11. The company has a long history of supporting sports and cultural events in Finland, including sponsoring the Finnish national football team and the annual Finnish baseball championships.
12. In 2020, Kesko was recognized as one of the 50 best employers in Finland by the international research company Universum.
13. Kesko has a strong commitment to diversity and inclusion, with over 47% of its employees being women and 15% being from different cultural backgrounds.
14. The company has also been recognized for its efforts in promoting gender equality, earning a score of 90 out of 100 in the 2021 Bloomberg Gender-Equality Index.
15. As of 2021, Kesko has over 2,000 stores and employs about 28,000 people.
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