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Kimberly-Clark
Kimberly-Clark

Consumer goods / Consumer products

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Overview
Kimberly-Clark is a multinational personal care company that produces and sells a variety of consumer and commercial products. The company was founded in 1872 in Neenah, Wisconsin and is currently headquartered in Irving, Texas.
The company's products are organized into three main categories: personal care, consumer tissue, and K-C professional. Its well-known brands include Huggies, Kleenex, Scott, Cottonelle, and Kotex.
Kimberly-Clark's products are sold in over 175 countries and the company has over 42,000 employees worldwide. It has manufacturing facilities in more than 30 countries and operates research and development centers in the United States, South Korea, and France.
In addition to its focus on producing high-quality consumer products, Kimberly-Clark is also committed to sustainability and social responsibility. The company has set goals to reduce its environmental impact and improve the lives of people in the communities where it operates.
Kimberly-Clark has received numerous awards and recognitions for its products, sustainability efforts, and workplace culture. It has also been named one of the World's Most Ethical Companies by the Ethisphere Institute for 13 consecutive years.
What is special about the company?
1. Global presence: Kimberly-Clark is a multinational company with operations in over 175 countries, making it one of the largest consumer goods companies in the world.
2. Diverse product portfolio: The company offers a wide range of products including personal care, consumer tissue, and professional hygiene products, catering to a diverse group of consumers.
3. Innovation: Kimberly-Clark has a track record of developing innovative and high-quality products that meet the evolving needs of consumers. The company invests heavily in research and development to bring new and improved products to the market.
4. Strong brands: The company has a strong portfolio of trusted brands, including Kleenex, Scott, Huggies, and Kotex, which are recognized and valued by consumers globally.
5. Social responsibility: Kimberly-Clark is committed to being a socially responsible company and has implemented various initiatives focused on sustainability, diversity and inclusion, and community engagement.
6. Employee-centric culture: The company prioritizes its employees and has been recognized for its positive work culture and employee satisfaction. This has helped in attracting and retaining top talent.
7. Strong financial performance: Kimberly-Clark has consistently delivered strong financial results, with a focus on driving profitability and shareholder value.
8. Commitment to customers: The company is dedicated to providing excellent customer service and building long-term partnerships with its customers.
9. Focus on health and hygiene: Kimberly-Clark is a leader in promoting health and hygiene globally through its products, partnerships, and initiatives, including its global Handwashing Matters program.
10. Commitment to sustainability: The company is committed to reducing its environmental footprint and has set ambitious sustainability goals, including reducing waste and greenhouse gas emissions, as well as sourcing sustainable materials.
What the company's business model?
The Kimberly-Clark company's business model is focused on consumer and industrial products, including personal care (toiletries and hygiene products), consumer tissue (toilet paper, tissues, and paper towels), and professional products (surgical gowns, gloves, and face masks). The company operates through four main segments: Personal Care, Consumer Tissue, K-C Professional, and Health Care. The company's strategy is to continuously innovate and differentiate its products, maintain strong brand recognition, and expand into global markets, through partnerships, acquisitions, and licensing agreements. Kimberly-Clark's business model also emphasizes sustainability, promoting responsible environmental practices throughout its supply chain.
Interesting facts about the company
1. Kimberly-Clark was founded in Neenah, Wisconsin in 1872 by John A. Kimberly, Havilah Babcock, Charles B. Clark, and Frank C. Shattuck.
2. The company was originally called Kimberly, Clark and Company and began as a paper mill producing newsprint and book paper.
3. The company’s first major product breakthrough came in 1885 when it created the world’s first disposable paper towel, called the Sani-Towel.
4. In 1890, Kimberly-Clark began producing its first consumer product, a disposable cotton cloth, which was marketed as a more sanitary alternative to traditional cloth towels.
5. In 1918, the company introduced its most iconic product, Kleenex, as a disposable alternative to traditional handkerchiefs.
6. During World War II, Kimberly-Clark developed a new product to meet the needs of the military - a disposable surgical mask. This product eventually became the basis for its current line of healthcare products.
7. The company’s corporate headquarters are located in Dallas, Texas, but it maintains a major presence in its founding city of Neenah, Wisconsin.
8. Today, Kimberly-Clark is a global leader in personal care and consumer tissue products, with brands such as Huggies, Scott, Cottonelle, and Depend.
9. In addition to its consumer products, Kimberly-Clark also produces a variety of products for the healthcare industry, including surgical gowns, face masks, and medical devices.
10. In 2021, Kimberly-Clark was ranked #1 on the list of Best Workplaces in Manufacturing and Production by Great Place to Work and Fortune magazine.
11. The company has a strong commitment to sustainability and has set ambitious goals to reduce waste, use renewable resources, and decrease its environmental impact.
12. In 2020, Kimberly-Clark was named one of the World’s Most Ethical Companies by the Ethisphere Institute for the 12th consecutive year.
13. The company actively supports communities through its global community initiatives, including initiatives to improve access to education, water, and sanitation.
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