Heartland Group Holdings

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Heartland Group Holdings Limited is a New Zealand-based multinational financial services company that offers a range of banking, lending, and insurance products to customers through its subsidiaries. It was founded in 1875 as a building society and has since evolved into a diversified financial services group.
Heartland’s main subsidiaries include Heartland Bank (New Zealand), Heartland Finance (Australia), and Heartland Seniors Finance (Australia and New Zealand), which offer various banking and lending services. The company also has a subsidiary called Open for Business, which provides working capital and equipment finance solutions to small and medium-sized businesses.
In addition to its banking and lending operations, Heartland also offers insurance products through its subsidiary Heartland Insurance, which provides fire and general insurance, life insurance, and credit insurance.
Heartland has a wide customer base, including individuals, small businesses, and rural communities, and is known for its customer-centric approach and innovative financial solutions. The company is listed on the New Zealand Stock Exchange (NZX) and the Australian Securities Exchange (ASX). Its headquarters are in Auckland, New Zealand.

1. Diversified financial services: The Heartland Group Holdings offers a wide range of financial services including banking, consumer lending, insurance, reverse mortgages, business lending, and rural lending.
2. Strong presence in the New Zealand market: Heartland Group Holdings was formed in 2011 through the merger of four financial institutions in New Zealand - Canterbury Building Society, Southern Cross Building Society, Marac Finance, and CBS Canterbury.
3. Focused on serving underserved markets: The company is focused on serving niche and underserved markets such as small and medium enterprises (SMEs), agribusinesses, and senior citizens.
4. Innovative and tech-driven: Heartland Group Holdings is known for its innovative and tech-driven approach to financial services. It has launched digital banking solutions, such as the Heartland Digital App, to improve customer experience.
5. Financially sound and stable: The company has consistently delivered strong financial results, with a track record of profitable growth. It has also maintained a strong credit rating and capital position.
6. Commitment to sustainability: Heartland Group Holdings has a strong focus on sustainability and is committed to responsible lending practices. It also has a sustainable finance framework in place, which includes lending criteria focused on environmental, social, and governance (ESG) factors.
7. Award-winning: The company has received several awards and accolades for its financial products, services, and overall performance. These include the Frost & Sullivan New Zealand Financial Services Company of the Year award in 2020 and the Canstar Bank of the Year award in 2019.
8. Strong leadership: The company has a strong and experienced management team, with a track record of driving growth and creating value for shareholders.
9. Well-governed: Heartland Group Holdings has a robust corporate governance framework in place, with a focus on transparency, accountability, and ethical conduct.
10. Community-focused: The company has a strong community focus, with initiatives such as the Heartland Together program, which provides grants and support for local community projects. It also offers financial literacy programs and initiatives to support New Zealand businesses.