Restaurant Brands International

1. Revenue and Profitability: The first thing to assess in a company's financials is its revenue and profitability. Look at the company's annual and quarterly reports to get an idea of its revenue growth and profitability trend. Compare the company's revenue and profit margins to industry competitors to assess its performance.
2. Cost Structure: Quick service restaurants typically operate on a tight cost structure, so it is important to evaluate a company's cost of goods sold, operating expenses, and labor costs. Look for any significant changes in these expenses over time and compare them to the industry average.
3. Same-store sales: Same-store sales or comparable store sales is an important metric to evaluate the health of a restaurant chain. It measures the sales growth of stores that have been in operation for at least one year. A consistently positive same-store sales growth indicates that the company is attracting more customers and retaining existing ones.
4. Expansion and Growth: Another important aspect to evaluate is the company's growth strategies. Look at its plans for new store openings and expansions, as it indicates the company's confidence in its future growth and potential for increasing revenue.
5. Debt and Liquidity: The level of debt a company carries can significantly impact its financial health. Look at the company's debt-to-equity ratio and interest coverage ratio to assess its ability to meet its financial obligations. A higher debt load could mean higher risk for investors.
6. Cash Flow: Cash flow is crucial for any business, and it is important to analyze a company's cash flow statement to understand its operating and investing activities. A strong and consistently positive cash flow is a good sign of a company's financial stability and its ability to fund future growth.
7. Market Share: As the competition in the quick-service restaurant industry is intense, it is important to evaluate a company's market share. Look at its sales growth compared to its competitors and its overall share in the fast-food market.
8. Return on Investment: Lastly, evaluate the company's return on investment (ROI) to see how well it generates profits for its shareholders. A higher ROI indicates the company is effectively utilizing its resources and generating returns for its investors.
Keep in mind that individual company financials should also be evaluated in the context of industry trends and economic conditions. It is important to conduct thorough research and analysis to make informed decisions about investing in a company in the quick service restaurant industry.

The cost structure of the Quick Service Restaurants (QSR) industry includes expenses such as food and beverage costs, labor costs, rent, utilities, marketing, and other overhead expenses.
Food and beverage costs are typically the largest component of the cost structure, accounting for around 30-35% of total expenses. This includes the cost of ingredients, packaging, and supplies needed to prepare and serve food and beverages.
Labor costs, including wages, benefits, and payroll taxes, are also a significant expense for QSRs, typically accounting for 25-30% of total expenses. These costs can vary depending on the size of the restaurant and the specific labor laws in the location.
Rent and utilities are also significant expenses for QSRs, accounting for around 10-15% of total costs. This includes the cost of leasing or owning the restaurant space and paying for utilities such as electricity, water, and gas.
Marketing expenses can also be a major cost for QSRs, as they often rely on advertising and promotions to attract and retain customers. This can account for 5-10% of total costs.
Overall, the profit margins in the QSR industry can vary significantly depending on the specific restaurant and its location. However, on average, QSRs have relatively low profit margins compared to other industries, typically ranging from 2-6%. This is due to the high cost of ingredients, labor, and other operating expenses, as well as the competitive nature of the industry.