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Restaurant Brands International
Restaurant Brands International

Restaurant chains / Quick Service Restaurants

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Overview
Restaurant Brands International is a multinational fast food holding company that owns a portfolio of popular fast food chains including Burger King, Tim Hortons, and Popeyes. The company was formed in 2014 after Burger King's acquisition of Canadian coffee chain Tim Hortons. In 2017, Restaurant Brands International acquired Popeyes, adding another popular brand to their portfolio.
The company is headquartered in Toronto, Canada and operates over 27,000 restaurants in more than 100 countries around the world. Restaurant Brands International is publicly traded on the New York Stock Exchange and the Toronto Stock Exchange.
Burger King, Tim Hortons, and Popeyes are all known for their respective menus of burgers, coffee and baked goods, and fried chicken. Each brand operates independently, with its own menu, marketing, and management team. However, Restaurant Brands International oversees the overall strategy and direction of the company.
In addition to its core brands, Restaurant Brands International also has a strong focus on international expansion and continues to open new restaurants in new markets. The company also prioritizes sustainability and social responsibility, implementing initiatives such as sustainable sourcing practices and community involvement programs.
What is special about the company?
There are several factors that make Restaurant Brands International (RBI) a unique and successful company:
1. Diverse portfolio of iconic brands: RBI owns some of the most well-known and beloved fast food chains, including Burger King, Tim Hortons, and Popeyes. Each of these brands has a strong fanbase and a unique menu, allowing RBI to cater to a wide range of customers.
2. Global reach: RBI has a strong international presence, with over 27,000 restaurants in more than 100 countries. This allows the company to tap into diverse markets and expand its customer base.
3. Focus on digital innovation: RBI has been at the forefront of using technology to enhance the customer experience. It has invested heavily in digital ordering and delivery platforms for its brands, which has helped to drive sales and improve customer satisfaction.
4. Strong franchising model: RBI operates primarily through a franchise model, which allows it to expand rapidly without having to invest heavily in real estate and overhead costs. This model also provides a steady stream of revenue through franchise fees and royalties.
5. Cost efficiencies and profitability: With a strong focus on cost efficiencies and streamlining operations, RBI has been able to increase profitability for its franchisees. This, in turn, has led to higher franchisee satisfaction and brand loyalty.
6. Strong leadership: RBI is led by a highly experienced and successful management team, with a proven track record of driving growth and profitability in the fast-food industry.
Overall, RBI's unique combination of iconic brands, global reach, digital innovation, strong franchising model, cost efficiencies, and strong leadership make it a standout company in the restaurant industry.
What the company's business model?
Restaurant Brands International (RBI) is a multinational fast food company that owns, operates, and franchises a portfolio of restaurant brands. Its business model is focused on creating shareholder value through growth, profitability, and efficiency.
RBI's main business model involves owning and operating a portfolio of well-known restaurant brands, including Burger King, Tim Hortons, and Popeyes Louisiana Kitchen. This allows the company to have a strong presence in both the global and domestic fast food markets, diversify its revenue streams, and gain economies of scale in areas such as purchasing and marketing.
RBI generates revenue through a variety of sources, including sales at company-owned restaurants, royalties and fees from franchisees, and licensing of its brands for retail products. This allows the company to generate strong and consistent cash flow from multiple streams.
One key aspect of RBI's business model is its focus on expanding its brands globally through franchise partnerships. Franchising allows RBI to expand its brands in a cost-effective and efficient manner by leveraging the expertise of local franchisees who have a better understanding of the local market.
In addition to its core business of operating and franchising restaurants, RBI also has a strong focus on operational efficiency and cost management. This includes initiatives such as streamlining supply chain operations, optimizing store layouts, and investing in technology to improve productivity and customer experience. This helps the company increase profitability and maintain a competitive advantage.
Overall, RBI's business model is centered around growth, profitability, and efficiency through a diversified portfolio of popular restaurant brands, global expansion through franchising, and a focus on operational excellence.
Interesting facts about the company
1. Restaurant Brands International (RBI) is a Canadian multinational fast food company formed in 2014 by the merger of US-based fast food chain Burger King and Canadian coffee and doughnut chain Tim Hortons.
2. The company is headquartered in Oakville, Ontario and has over 27,000 restaurants in more than 100 countries.
3. In addition to Burger King and Tim Hortons, RBI also owns Popeyes Louisiana Kitchen, which it acquired in 2017.
4. The first Burger King restaurant was opened in Jacksonville, Florida in 1954 by founders Keith J. Kramer and Matthew Burns.
5. Tim Hortons was founded in 1964 in Hamilton, Ontario by Canadian hockey player Tim Horton and his business partner, Jim Charade.
6. Restaurant Brands International is the world’s third-largest restaurant operator after McDonald’s and Yum! Brands.
7. As of 2021, RBI’s annual revenues were over $7 billion, with Burger King accounting for the majority of the company’s sales.
8. Despite being based in Canada, RBI generates more than half of its revenues from the United States.
9. In 2018, RBI announced its plans to expand internationally, with a focus on establishing Burger King and Tim Hortons in markets such as China and the United Kingdom.
10. To cater to changing consumer preferences, RBI has also committed to switching to cage-free eggs and using only chicken raised without antibiotics in all its restaurants by the end of 2025.
11. RBI has faced criticism for its labor practices, as many of its fast food workers across its brands are paid minimum wage and do not have access to adequate benefits.
12. In addition to its commitment to sustainability, RBI has also formed partnerships with organizations such as the World Wildlife Fund and the Human Rights Campaign to support environmental and social causes.
13. In 2019, RBI appointed a new CEO, José Cil, who has a background in marketing and has previously held leadership positions at Burger King and Kraft Foods.
14. In response to the COVID-19 pandemic, RBI has shifted its focus to digital delivery and takeout services and has also launched several initiatives to support its employees and communities during this time.
15. As of 2021, RBI’s market value is estimated to be over $30 billion.
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