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Nexstar Media Group
Nexstar Media Group

-7.17%

Mass media / Television stations

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Overview
The Nexstar Media Group is a leading American television broadcasting company. It was founded in 1996 and is headquartered in Irving, Texas. The company is currently the largest local television station owner in the United States, operating 199 stations across 116 markets in 42 states. It is also the second-largest station conglomerate in terms of revenue, with annual sales of over $2.3 billion.
Nexstar Media Group's primary focus is on local news, producing and delivering content to approximately 70 million households through its stations and digital platforms. The company also operates WGN America, a nationally distributed cable network, and Antenna TV, a digital multicast network.
In addition to broadcasting, Nexstar Media Group also offers digital marketing and advertising services through its subsidiary, Nexstar Digital LLC. This division provides a suite of digital solutions, including targeted display, video advertising, social media management, and website development.
As part of its mission to serve local communities, the company has a strong commitment to civic engagement and actively supports various charitable and community organizations through its “Nexstar Founding Fund”. The company also encourages its employees to volunteer and participate in community events.
Overall, the Nexstar Media Group is a respected and influential player in the media industry, with a strong focus on delivering quality local news and digital solutions to its viewers and clients.
What is special about the company?
1. Nationally Recognized Leader: Nexstar Media Group has been consistently recognized as one of the top media companies in the United States. It is the largest local TV station operator in the country, with over 198 television stations reaching 116 markets.
2. Local Focus: The company's primary focus is on local news and community engagement. It operates and provides programming for local news, weather, sports and network-affiliated stations in medium and small-sized markets in the United States.
3. Diverse Media Portfolio: In addition to television stations, Nexstar Media Group also owns digital media and newspaper assets, diversifying its media offerings to reach a wider audience.
4. Strong Revenues: Nexstar Media Group has a successful business model that generates strong revenues and has a track record of consistent growth. It posted record quarterly revenues of $957 million in the first quarter of 2021.
5. Technological Innovation: The company is constantly investing in new technologies and platforms to improve its content delivery and reach a wider audience. It has also made significant investments in high-quality, local journalism and innovative programming.
6. Employee-Focused Culture: Nexstar Media Group prioritizes employee development and engagement, providing opportunities for career growth and fostering a positive work culture.
7. Commitment to Community: The company is committed to making a positive impact in the communities it serves through various initiatives, including charitable giving, education programs, and public service campaigns.
8. Strong Relationships with Advertisers: With its extensive reach and diverse media portfolio, Nexstar Media Group has strong relationships with advertisers, making it an attractive option for companies looking to advertise on a local, regional, or national level.
9. Environmental Leadership: Nexstar Media Group is committed to being an environmentally responsible company, implementing sustainable practices throughout its operations.
10. Corporate Social Responsibility: The company has a strong commitment to corporate social responsibility, focusing on diversity and inclusion, philanthropy, and ethical business practices. It has received recognition for its efforts in these areas, including being named one of America's Most Responsible Companies by Newsweek in 2021.
What the company's business model?
Nexstar Media Group is a leading diversified media company that owns and operates over 200 television stations and digital platforms across the United States. The company's business model is focused on providing local news, sports, and lifestyle content to audiences in small and mid-sized markets through its television stations and digital platforms.
Nexstar's main source of revenue comes from advertising sales, which includes both local and national advertising on its television stations and digital platforms. The company also generates revenue through retransmission fees, which are the fees paid by cable and satellite providers to carry Nexstar's television stations, as well as through digital advertising and content licensing.
Nexstar's business model also includes a focus on growth through acquisitions and partnerships. The company has a history of expanding its reach through strategic acquisitions of television stations and digital platforms, as well as through partnerships with major networks and content providers.
Overall, Nexstar's business model is centered on providing compelling and relevant content to its local communities, leveraging its strong distribution channels, and pursuing strategic growth opportunities to maximize revenue and profitability.
Interesting facts about the company
1. The Nexstar Media Group started as a single television station in Scranton, Pennsylvania, in 1996.
2. The company is currently the largest local television operator in the United States, owning and operating 197 stations across the country.
3. Nexstar’s reach covers 115 markets, including 44 of the top 50 markets in the US.
4. The company’s headquarters are located in Irving, Texas.
5. Nexstar is a publicly traded company and is listed on the NASDAQ under the ticker symbol NXST.
6. In 2020, Nexstar acquired the broadcasting giant Tribune Media, making it the largest owner of local TV stations in the US.
7. Nexstar’s stations reach approximately 39% of all US households.
8. The company’s slogan is Local Brands, National Reach.
9. Nexstar has a strong digital presence, operating over 150 local websites and mobile apps.
10. The company prioritizes community service and has a philanthropic arm called Nexstar Legacy Foundation, which supports charitable organizations in the communities it serves.
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