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Moncler
Moncler

Fashion & luxury / Luxury fashion

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Risks

1. Exchange Rate Risk: Moncler’s revenue and profits are largely derived from international sales, making the company’s financial performance sensitive to fluctuations in currency exchange rates.


2. Competition Risk: Moncler faces intense competition in the outerwear industry from companies like Canada Goose, Columbia and Patagonia. Growing competition could reduce the company’s market share and/or pricing power.


3. Supply Risk: Moncler relies heavily on outsourced production, leading to greater supplier power in terms of pricing and terms of supply. In addition, disruption in the global supply chain due to pandemics or natural disasters could lead to supply disruption.


4. Brand Risk: Moncler’s performance is heavily dependent on brand perception and the company’s ability to maintain their luxury brand positioning in the minds of their customers. A shift in consumer sentiment towards the brand could have a negative effect on Moncler.


5. Price Risk: Moncler’s pricing strategy could be vulnerable to competitive pressures and changes in consumer sentiment. A reduction in pricing could lead to reduced revenue and profits.


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