Van de Velde

Van de Velde is a Belgian company founded in 1919 by Achiel van de Velde. It specializes in designing, developing and selling high-end lingerie and swimwear.
The company is based in Schellebelle, Belgium and has a presence in over 50 countries worldwide. It is known for its three main lingerie brands: Marie Jo, PrimaDonna, and Andres Sarda. These brands cater to different segments of the market, including luxury, fashion, and basics.
Van de Velde also has a swimwear brand called Louise Marnay and a shapewear brand called PrimaDonna Twist. In addition to its own brands, the company also distributes other lingerie and swimwear brands, such as Corine, Marie Jo L’Aventure, and creepsmash.
The company has a strong emphasis on quality and craftsmanship, with all of its products being designed and manufactured in Europe. It also places a high importance on sustainability, implementing environmentally friendly practices in its production processes.
Van de Velde has a diverse workforce of over 2,800 employees, with a large portion of them working in production and logistics. The company has a strong focus on employee development and offers various training and development programs.
In addition to its business operations, Van de Velde also has a charitable arm called the Fondation Van de Velde. The foundation provides support and funding for initiatives related to breast cancer research and treatment, as well as social and cultural projects in the communities where the company operates.
Today, Van de Velde is a globally recognized company in the lingerie and swimwear industry, known for its high-quality and innovative products.

1. Rich History and Tradition: The Van de Velde company was founded in 1919 and has a rich history of four generations of family ownership. This has allowed them to develop a deep understanding and expertise in creating luxurious lingerie.
2. Focus on Quality: Van de Velde has a strong focus on quality, sourcing the best materials and continuously investing in research and development. This has earned them the reputation as a premium lingerie brand.
3. Wide Range of Brands: The company has a diverse portfolio of lingerie brands, catering to different consumer needs and preferences. This includes their flagship brand, Marie Jo, PrimaDonna, and Andres Sarda.
4. Emphasis on Fit: Van de Velde puts a strong emphasis on fit, acknowledging the importance of comfort and support for women. They continuously work on improving and perfecting their fit through customer feedback and research.
5. Sustainable Practices: The company has a commitment to sustainability, using eco-friendly materials, reducing production waste, and implementing sustainable practices in their operations. They are also transparent about their sustainability efforts and progress.
6. Innovativeness: Van de Velde is constantly innovating, introducing new technologies, materials, and designs to stay ahead in the lingerie industry. This has allowed them to maintain their position as a top lingerie brand.
7. Empowerment of Women: The company believes in empowering women, not only through their products but also through their partnerships with organizations that support women's causes. They also have a diverse team, with a high percentage of women in leadership positions.
8. International Presence: Van de Velde has a strong international presence, with distribution in over 50 countries. This has allowed them to cater to a diverse customer base and adapt to different cultural preferences.
9. Focus on Customer Experience: The company prioritizes the customer experience, from the design and production process to in-store and online interactions. They aim to provide a personalized and positive experience for their customers.
10. Social Responsibility: Van de Velde is committed to being a socially responsible company, engaging in philanthropic initiatives and supporting causes that align with their values. They also have a code of conduct that ensures ethical business practices.