Van de Velde

Van de Velde is a Belgian company founded in 1919 by Achiel van de Velde. It specializes in designing, developing and selling high-end lingerie and swimwear.
The company is based in Schellebelle, Belgium and has a presence in over 50 countries worldwide. It is known for its three main lingerie brands: Marie Jo, PrimaDonna, and Andres Sarda. These brands cater to different segments of the market, including luxury, fashion, and basics.
Van de Velde also has a swimwear brand called Louise Marnay and a shapewear brand called PrimaDonna Twist. In addition to its own brands, the company also distributes other lingerie and swimwear brands, such as Corine, Marie Jo L’Aventure, and creepsmash.
The company has a strong emphasis on quality and craftsmanship, with all of its products being designed and manufactured in Europe. It also places a high importance on sustainability, implementing environmentally friendly practices in its production processes.
Van de Velde has a diverse workforce of over 2,800 employees, with a large portion of them working in production and logistics. The company has a strong focus on employee development and offers various training and development programs.
In addition to its business operations, Van de Velde also has a charitable arm called the Fondation Van de Velde. The foundation provides support and funding for initiatives related to breast cancer research and treatment, as well as social and cultural projects in the communities where the company operates.
Today, Van de Velde is a globally recognized company in the lingerie and swimwear industry, known for its high-quality and innovative products.

1. Rich History and Tradition: The Van de Velde company was founded in 1919 and has a rich history of four generations of family ownership. This has allowed them to develop a deep understanding and expertise in creating luxurious lingerie.
2. Focus on Quality: Van de Velde has a strong focus on quality, sourcing the best materials and continuously investing in research and development. This has earned them the reputation as a premium lingerie brand.
3. Wide Range of Brands: The company has a diverse portfolio of lingerie brands, catering to different consumer needs and preferences. This includes their flagship brand, Marie Jo, PrimaDonna, and Andres Sarda.
4. Emphasis on Fit: Van de Velde puts a strong emphasis on fit, acknowledging the importance of comfort and support for women. They continuously work on improving and perfecting their fit through customer feedback and research.
5. Sustainable Practices: The company has a commitment to sustainability, using eco-friendly materials, reducing production waste, and implementing sustainable practices in their operations. They are also transparent about their sustainability efforts and progress.
6. Innovativeness: Van de Velde is constantly innovating, introducing new technologies, materials, and designs to stay ahead in the lingerie industry. This has allowed them to maintain their position as a top lingerie brand.
7. Empowerment of Women: The company believes in empowering women, not only through their products but also through their partnerships with organizations that support women's causes. They also have a diverse team, with a high percentage of women in leadership positions.
8. International Presence: Van de Velde has a strong international presence, with distribution in over 50 countries. This has allowed them to cater to a diverse customer base and adapt to different cultural preferences.
9. Focus on Customer Experience: The company prioritizes the customer experience, from the design and production process to in-store and online interactions. They aim to provide a personalized and positive experience for their customers.
10. Social Responsibility: Van de Velde is committed to being a socially responsible company, engaging in philanthropic initiatives and supporting causes that align with their values. They also have a code of conduct that ensures ethical business practices.

The Van de Velde company's business model is primarily focused on designing, producing, and selling high-quality lingerie and swimwear. The company operates under the principle of creating products that combine top-notch design with exceptional comfort and fit.
In addition to its own brand of lingerie and swimwear, Van de Velde also holds the rights to distribute and sell several other popular brands such as Marie Jo, PrimaDonna, and Andres Sarda.
The company's business model also emphasizes sustainability and ethical practices, with a focus on using environmentally friendly materials and ensuring fair labor conditions for its employees and suppliers.
Van de Velde sells its products through various channels, including own-brand stores, department stores, specialty boutiques, and online retailers. The company also has a strong presence in international markets, particularly in Europe and North America.
In recent years, Van de Velde has also expanded its business model to include digital sales and marketing strategies, as well as investments in technology to improve its supply chain and customer experience.

1. The company was founded in 1912 by German artist, architect, and designer Henry Van de Velde.
2. Van de Velde is known for his influential work in the Art Nouveau and Art Deco movements.
3. The company specialized in interior design, furniture, and textiles, with a focus on high-quality craftsmanship and design.
4. Van de Velde’s designs were considered forward-thinking and modern for their time, and many are still in production today.
5. The company had a close relationship with the Bauhaus School and collaborated with many of its members, including Walter Gropius and Marcel Breuer.
6. In the 1920s, the company expanded internationally, opening showrooms and offices in major cities such as New York, Paris, and Berlin.
7. Van de Velde’s designs were also popular among celebrities and wealthy clients, including Princess Marie Bonaparte and Charlie Chaplin.
8. In addition to furniture and textiles, the company also produced lighting, ceramics, and metalwork.
9. During World War II, the company’s production was severely limited, and many of its showrooms and offices were destroyed.
10. After the war, the company was reestablished in Belgium and continued to produce high-quality, modern designs.
11. Today, the Van de Velde company is still in operation and continues to produce furniture, textiles, and other design products under the leadership of the founder’s great-grandson, Axel Van de Velde.
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