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Kikkoman
Kikkoman

Food & nutrition / Food and Seasonings Manufacturing

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Risks

1. Increased Competition: Increased competition can be a major risk associated with global expansion as Kikkoman may find itself competing with more entrenched rivals with greater local brand awareness.


2. Political Risk: As Kikkoman expands into new markets, it could be exposed to new political risks such as currency exchange rate fluctuation, trade barriers and policies, and local corruption.


3. Language/Cultural Barriers: Expanding internationally often requires adapting to different cultures and languages, which can be a major challenge. Kikkoman may need to adjust their marketing, product offerings, and operational processes to be culturally appropriate.


4. Supply Chain Complexity: A complex global supply chain could cause logistical issues and delays in getting products where they need to be in a timely manner.


5. Increased Costs: Additional costs associated with expanding globally could include travel costs, supply chain management costs, and training costs.


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