Hikari Tsushin

Hikari Tsushin is a Japanese telecommunications and information technology company founded in 1988. The company's main business is providing telecommunications services, including mobile phone plans, internet and data services, and cloud solutions. Hikari Tsushin also offers IT solutions for businesses, such as digital marketing, data analysis, and security services.
The company has a strong presence in the Japanese market, with over 50 offices throughout the country and a large customer base. It is also expanding globally, with offices in China, Korea, Singapore, and the United States.
In addition to its telecommunications and IT services, Hikari Tsushin is also involved in various other industries, such as real estate, finance, and media. The company's mission is to be a leading provider of reliable and innovative telecommunications and IT solutions, while also contributing to society and the economy.
Hikari Tsushin is a publicly traded company on the Tokyo Stock Exchange, with a strong financial standing and steady growth. It is known for its customer-centric approach and high-quality services, making it a trusted and respected company in the telecommunications industry in Japan.

Hikari Tsushin is a Japanese mobile phone retailer founded in 1988. The company is known for its innovative marketing strategies and its strong presence in the mobile phone industry. Some of the key features that make Hikari Tsushin special are:
1. Pioneering "Marketing 2.0" - Hikari Tsushin is known for its unique and innovative marketing strategies, which it calls "Marketing 2.0". This includes using network marketing and word-of-mouth advertising to reach customers, rather than traditional methods like advertising and sales promotions.
2. Strong focus on customer service - Hikari Tsushin places a high importance on providing excellent customer service. It has an extensive training program for its employees to ensure that they provide the best service to customers.
3. Embracing new technology - Hikari Tsushin has been at the forefront of embracing new technology in the mobile phone industry. It was the first company in Japan to introduce internet-enabled phones and has also successfully diversified into other technology-related businesses.
4. Leadership in the mobile phone market - Hikari Tsushin is one of the top mobile phone retailers in Japan and has a significant market share in the country. It has also expanded its presence to other countries, such as China and Vietnam.
5. Socially responsible activities- In addition to its business operations, Hikari Tsushin is involved in various social activities and initiatives. This includes charitable donations, disaster relief efforts, and supporting education and sports programs.
Overall, Hikari Tsushin's unique marketing strategies, strong focus on customer service, embrace of new technology, market leadership, and socially responsible activities make it a special and successful company in the mobile phone industry.

Hikari Tsushin is a Japanese telecommunications and information technology company founded in 1988. Its main business model is providing various communication services and solutions to customers.
The company offers mobile phone and data plans, internet services, and cloud-based solutions to individuals and businesses. They also have a network of retail stores where customers can purchase mobile devices, accessories, and receive support from trained staff.
Additionally, Hikari Tsushin operates a rental and leasing division, which provides companies with IT equipment and office supplies on a short-term or long-term basis.
Their business model also includes investments in various industries, such as real estate, finance, and sports teams.
Hikari Tsushin's primary source of revenue is through subscriptions and service fees for their communication services and solutions. They also generate income from sales and rental of IT equipment, as well as from their investment ventures.
Overall, the company's business model is focused on providing comprehensive communication solutions and leveraging their investments in various industries for sustainable growth and profitability.

1. The company was founded in Tokyo, Japan in 1985 by Yasumitsu Shigeta as a telecommunications and IT services provider.
2. The name Hikari Tsushin translates to light communication in Japanese, representing the company’s focus on connecting people through technology.
3. Hikari Tsushin is known for its unconventional and often controversial marketing strategies, such as using scantily clad models to promote its products and services.
4. The company’s rapid growth in the 1990s was attributed to its aggressive sales tactics, which included using high-pressure sales techniques and aggressive recruitment strategies.
5. In 1999, Hikari Tsushin became the first Japanese company to achieve a market capitalization of over 1 trillion yen.
6. The company’s founder, Yasumitsu Shigeta, is known for his lavish lifestyle and expensive tastes, including owning a personal jet and a racehorse named Hikari Go.
7. Hikari Tsushin has faced numerous controversies and legal issues throughout its history, including accusations of fraud and false advertising.
8. In 2000, the company faced a significant financial crisis, resulting in the resignation of Yasumitsu Shigeta and a steep decline in the company’s stock value.
9. Despite its struggles, Hikari Tsushin has continued to adapt and diversify its business, expanding into new industries such as healthcare and e-commerce.
10. As of 2021, Hikari Tsushin is still a major player in the Japanese telecommunications and IT industries, with a reported revenue of over 827 billion yen.
See Company Due Diligence: