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Burberry Group
-4.04%
Fashion & luxury / Fashion
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The Burberry Group is a luxury fashion brand founded in 1856 by Thomas Burberry. It is known for its iconic trench coats, trademark plaid pattern, and high-end clothing, accessories, and fragrances.
Headquartered in London, England, Burberry is a global brand with a presence in over 50 countries. The company operates through multiple channels, including retail, wholesale, and licensing, and has a diversified product portfolio that includes men's and women's apparel, children's wear, accessories, and beauty products.
Burberry's signature trench coat was created in 1912 for British officers in World War I and has since become a staple of the brand. The iconic Burberry check plaid pattern was first introduced in the 1920s and has been used in various forms and colors throughout the brand's history.
The Burberry Group has a strong commitment to sustainability and social responsibility, with initiatives focused on reducing its environmental impact and supporting its employees and communities. In addition, the company has a long history of innovation, including being one of the first luxury brands to offer an online shopping experience in 2006.
In 2018, Marco Gobbetti became the CEO of Burberry, and under his leadership, the company has been undergoing a transformation to streamline its product lines and increase its focus on digital and key markets.
Overall, Burberry's reputation for quality and luxury, combined with its strong heritage and commitment to sustainability, has solidified its position as one of the world's leading luxury fashion brands.
Headquartered in London, England, Burberry is a global brand with a presence in over 50 countries. The company operates through multiple channels, including retail, wholesale, and licensing, and has a diversified product portfolio that includes men's and women's apparel, children's wear, accessories, and beauty products.
Burberry's signature trench coat was created in 1912 for British officers in World War I and has since become a staple of the brand. The iconic Burberry check plaid pattern was first introduced in the 1920s and has been used in various forms and colors throughout the brand's history.
The Burberry Group has a strong commitment to sustainability and social responsibility, with initiatives focused on reducing its environmental impact and supporting its employees and communities. In addition, the company has a long history of innovation, including being one of the first luxury brands to offer an online shopping experience in 2006.
In 2018, Marco Gobbetti became the CEO of Burberry, and under his leadership, the company has been undergoing a transformation to streamline its product lines and increase its focus on digital and key markets.
Overall, Burberry's reputation for quality and luxury, combined with its strong heritage and commitment to sustainability, has solidified its position as one of the world's leading luxury fashion brands.
What is special about the company?
1. Rich Heritage: The Burberry Group has a rich heritage that dates back to 1856 when it was founded by Thomas Burberry. Its signature trench coat and iconic check pattern have become synonymous with the brand, making it a recognized and respected name in the fashion industry.
2. British Luxury: As a British brand, Burberry is known for its luxurious and sophisticated designs that embody the elegance and style of traditional English fashion.
3. Timeless Quality: The brand is renowned for its quality craftsmanship and attention to detail, ensuring that every product is made to last. This emphasis on quality has helped the company maintain its reputation for excellence over the years.
4. Innovative Design: Despite its traditional roots, Burberry is also known for its innovations in fashion, particularly in the use of new materials and technology. For example, they were one of the first luxury brands to integrate digital technology into their physical stores.
5. Strong Brand Identity: With its distinctive check pattern and logo, Burberry has created a strong and recognizable brand identity that is instantly associated with luxury, style, and British heritage.
6. Celebrities' Favorite: The brand has been a favorite among celebrities and has been featured in popular movies and TV shows, giving it even more exposure and prestige.
7. Social Responsibility: Burberry is committed to social responsibility and sustainability, implementing various initiatives to reduce their environmental impact and promote ethical practices in their supply chain.
8. Diversified Product Range: While best known for their trench coats and outerwear, the Burberry Group offers a range of products including clothing, accessories, fragrances, and cosmetics. This diversification has allowed the company to appeal to a wider audience and maintain a strong presence in the fashion market.
9. Global Presence: The Burberry Group has a strong global presence, with stores and franchises in over 50 countries worldwide. It has also successfully tapped into the growing luxury market in emerging economies, such as China and India.
10. Digital Transformation: In recent years, Burberry has embraced technology and digital platforms, creating innovative campaigns and experiences for its customers. This has helped the brand stay relevant and connect with younger audiences.
2. British Luxury: As a British brand, Burberry is known for its luxurious and sophisticated designs that embody the elegance and style of traditional English fashion.
3. Timeless Quality: The brand is renowned for its quality craftsmanship and attention to detail, ensuring that every product is made to last. This emphasis on quality has helped the company maintain its reputation for excellence over the years.
4. Innovative Design: Despite its traditional roots, Burberry is also known for its innovations in fashion, particularly in the use of new materials and technology. For example, they were one of the first luxury brands to integrate digital technology into their physical stores.
5. Strong Brand Identity: With its distinctive check pattern and logo, Burberry has created a strong and recognizable brand identity that is instantly associated with luxury, style, and British heritage.
6. Celebrities' Favorite: The brand has been a favorite among celebrities and has been featured in popular movies and TV shows, giving it even more exposure and prestige.
7. Social Responsibility: Burberry is committed to social responsibility and sustainability, implementing various initiatives to reduce their environmental impact and promote ethical practices in their supply chain.
8. Diversified Product Range: While best known for their trench coats and outerwear, the Burberry Group offers a range of products including clothing, accessories, fragrances, and cosmetics. This diversification has allowed the company to appeal to a wider audience and maintain a strong presence in the fashion market.
9. Global Presence: The Burberry Group has a strong global presence, with stores and franchises in over 50 countries worldwide. It has also successfully tapped into the growing luxury market in emerging economies, such as China and India.
10. Digital Transformation: In recent years, Burberry has embraced technology and digital platforms, creating innovative campaigns and experiences for its customers. This has helped the brand stay relevant and connect with younger audiences.
What the company's business model?
The Burberry Group is a British luxury fashion house that predominantly designs and sells ready-to-wear outerwear, fashion accessories, fragrances, cosmetics, sunglasses, and other fashion and lifestyle items. The company operates in three main business segments: retail, wholesale, and licensing.
Burberry's retail segment includes its physical stores and its online e-commerce platform. The company operates more than 400 retail stores globally, including flagship stores in major fashion and retail centers such as London, New York, Paris, and Tokyo.
The wholesale segment includes the distribution of Burberry products to department stores, specialty retailers, and multi-brand outlets. The company has a global wholesale network of over 50 countries.
Burberry also has a licensing business, which includes the licensing of its trademark, design, and other non-trademark-related intellectual property rights for use in various product categories such as eyewear, watches, and fragrances.
The company's business model is based on creating and marketing high-end, luxury fashion products with a distinctive British heritage and style. Burberry's products target affluent and fashion-conscious consumers, with premium pricing, quality craftsmanship, and exclusive designs.
Burberry's vertical integration strategy sets it apart from other luxury fashion brands. The company designs, produces, and distributes its products, allowing it to maintain tight control over product quality and brand image. Burberry also has a strong digital presence and has invested heavily in creating a seamless omnichannel experience for its customers.
In recent years, Burberry has shifted its focus to sustainability and digital innovation in line with changing consumer demands. The company has implemented initiatives such as reducing its carbon footprint, promoting ethical practices, and using sustainable materials.
Overall, Burberry's business model revolves around creating and selling high-quality luxury products while maintaining a strong brand image and customer experience through a combination of retail, wholesale, and licensing channels.
Burberry's retail segment includes its physical stores and its online e-commerce platform. The company operates more than 400 retail stores globally, including flagship stores in major fashion and retail centers such as London, New York, Paris, and Tokyo.
The wholesale segment includes the distribution of Burberry products to department stores, specialty retailers, and multi-brand outlets. The company has a global wholesale network of over 50 countries.
Burberry also has a licensing business, which includes the licensing of its trademark, design, and other non-trademark-related intellectual property rights for use in various product categories such as eyewear, watches, and fragrances.
The company's business model is based on creating and marketing high-end, luxury fashion products with a distinctive British heritage and style. Burberry's products target affluent and fashion-conscious consumers, with premium pricing, quality craftsmanship, and exclusive designs.
Burberry's vertical integration strategy sets it apart from other luxury fashion brands. The company designs, produces, and distributes its products, allowing it to maintain tight control over product quality and brand image. Burberry also has a strong digital presence and has invested heavily in creating a seamless omnichannel experience for its customers.
In recent years, Burberry has shifted its focus to sustainability and digital innovation in line with changing consumer demands. The company has implemented initiatives such as reducing its carbon footprint, promoting ethical practices, and using sustainable materials.
Overall, Burberry's business model revolves around creating and selling high-quality luxury products while maintaining a strong brand image and customer experience through a combination of retail, wholesale, and licensing channels.
Interesting facts about the company
1. Burberry was founded in 1856 by 21-year-old Thomas Burberry, who opened a small shop in Basingstoke, England.
2. The famous Burberry check was first used as a lining for the brand’s iconic trench coat in 1924. It wasn’t until the 1960s that the check was trademarked and became a symbol of the brand’s luxury and British heritage.
3. In 1891, Burberry outfitted Norwegian explorer Roald Amundsen for his expedition to the South Pole. He credited the brand’s waterproof and breathable fabric with helping him reach the pole.
4. Burberry introduced its iconic trench coat in 1914 for use by soldiers in World War I. The coat’s features, including the water-resistant gabardine fabric and epaulettes, were designed to meet the practical needs of soldiers.
5. In the 1920s, the brand expanded beyond outerwear and began offering a full range of clothing and accessories for men, women and children. Burberry also opened its flagship store on London’s Haymarket street, which still operates today.
6. The brand’s iconic knight logo was introduced in 1901 and was inspired by the equestrian heritage of its founder.
7. Burberry has been referenced in popular culture numerous times, including in the movies Breakfast at Tiffany’s and Love Actually, as well as in songs by artists like Madonna and Bruno Mars.
8. In the late 1990s and early 2000s, the brand saw a decline in popularity and sales due to counterfeit versions of its trademark check being sold on the streets. The brand made efforts to remove the check from its products and reinvent itself with the help of new creative director Christopher Bailey.
9. In 2018, Burberry made a commitment to become more sustainable by eliminating the use of real fur and stopping the practice of destroying unsold products.
10. The brand has collaborated with various artists and designers, including British sculptor Henry Moore and iconic fashion designer Vivienne Westwood.
11. In addition to its clothing and accessories, Burberry has expanded into beauty and fragrance, with its popular scents including My Burberry and Mr. Burberry.
12. Burberry is a royal warrant holder, meaning the brand has supplied goods and services to the British royal family for over five years. It has held this distinction since 1955.
13. In 2018, Australian actress and singer Margot Robbie was named the first brand ambassador for Burberry’s fragrances.
14. Burberry was the first luxury brand to livestream its fashion shows online, making its collections accessible to a wider audience. The brand has continued this tradition, and its most recent fashion show was viewed by millions of people around the world.
15. The brand has stores in over 50 countries and has a strong presence in the Asian market, with 40% of its sales coming from the region. It also has a growing presence in the digital space, with a focus on e-commerce and digital marketing.
See Company Due Diligence:
2. The famous Burberry check was first used as a lining for the brand’s iconic trench coat in 1924. It wasn’t until the 1960s that the check was trademarked and became a symbol of the brand’s luxury and British heritage.
3. In 1891, Burberry outfitted Norwegian explorer Roald Amundsen for his expedition to the South Pole. He credited the brand’s waterproof and breathable fabric with helping him reach the pole.
4. Burberry introduced its iconic trench coat in 1914 for use by soldiers in World War I. The coat’s features, including the water-resistant gabardine fabric and epaulettes, were designed to meet the practical needs of soldiers.
5. In the 1920s, the brand expanded beyond outerwear and began offering a full range of clothing and accessories for men, women and children. Burberry also opened its flagship store on London’s Haymarket street, which still operates today.
6. The brand’s iconic knight logo was introduced in 1901 and was inspired by the equestrian heritage of its founder.
7. Burberry has been referenced in popular culture numerous times, including in the movies Breakfast at Tiffany’s and Love Actually, as well as in songs by artists like Madonna and Bruno Mars.
8. In the late 1990s and early 2000s, the brand saw a decline in popularity and sales due to counterfeit versions of its trademark check being sold on the streets. The brand made efforts to remove the check from its products and reinvent itself with the help of new creative director Christopher Bailey.
9. In 2018, Burberry made a commitment to become more sustainable by eliminating the use of real fur and stopping the practice of destroying unsold products.
10. The brand has collaborated with various artists and designers, including British sculptor Henry Moore and iconic fashion designer Vivienne Westwood.
11. In addition to its clothing and accessories, Burberry has expanded into beauty and fragrance, with its popular scents including My Burberry and Mr. Burberry.
12. Burberry is a royal warrant holder, meaning the brand has supplied goods and services to the British royal family for over five years. It has held this distinction since 1955.
13. In 2018, Australian actress and singer Margot Robbie was named the first brand ambassador for Burberry’s fragrances.
14. Burberry was the first luxury brand to livestream its fashion shows online, making its collections accessible to a wider audience. The brand has continued this tradition, and its most recent fashion show was viewed by millions of people around the world.
15. The brand has stores in over 50 countries and has a strong presence in the Asian market, with 40% of its sales coming from the region. It also has a growing presence in the digital space, with a focus on e-commerce and digital marketing.
See Company Due Diligence:
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