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Guess 
Clothing & footwear / Clothing retail
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Company Overview
General information about the Guess company
Guess, Inc. is an American clothing brand and retailer founded in 1981 by brothers Maurice and Paul Marciano. The company is known for its popular and iconic denim line, as well as its trendsetting fashion designs for men, women, and children. Guess has become a global brand with stores in over 80 countries, offering a wide range of products including clothing, accessories, footwear, and fragrances.
The company's signature branding includes its famous triangle logo and often incorporates the use of bold graphics and animal print designs. Guess has collaborated with numerous celebrities and models, including Claudia Schiffer, Anna Nicole Smith, and Jennifer Lopez, for their advertising campaigns and collections.
Guess is also committed to sustainability and ethical practices in their production and sourcing. In 2020, they announced their goal to use 100% sustainable cotton by 2025 and have implemented sustainable initiatives such as using recycled materials in their packaging and production processes.
The company has faced some controversial moments in its history, including sexual harassment claims against co-founder Paul Marciano. However, Guess has taken steps to address these issues and has become an advocate for social and environmental responsibility.
Today, Guess continues to be a popular and influential fashion brand, known for its bold and sexy designs, and constantly evolving to stay on top of current trends.
The company's signature branding includes its famous triangle logo and often incorporates the use of bold graphics and animal print designs. Guess has collaborated with numerous celebrities and models, including Claudia Schiffer, Anna Nicole Smith, and Jennifer Lopez, for their advertising campaigns and collections.
Guess is also committed to sustainability and ethical practices in their production and sourcing. In 2020, they announced their goal to use 100% sustainable cotton by 2025 and have implemented sustainable initiatives such as using recycled materials in their packaging and production processes.
The company has faced some controversial moments in its history, including sexual harassment claims against co-founder Paul Marciano. However, Guess has taken steps to address these issues and has become an advocate for social and environmental responsibility.
Today, Guess continues to be a popular and influential fashion brand, known for its bold and sexy designs, and constantly evolving to stay on top of current trends.
What is special about the Guess company?
- The Guess brand is known for its sexy and fashion-forward designs, which have helped make it a globally recognized and successful company.
- The company was one of the first to popularize the designer jeans trend in the 1980s, helping to redefine the fashion industry's focus on denim.
- The company has a strong celebrity following, with many A-list stars such as Jennifer Lopez, Anna Nicole Smith, and Gigi Hadid serving as spokesmodels for the brand.
- The Guess logo, featuring the iconic question mark, is instantly recognizable and has become a symbol of the brand's identity.
- The company has expanded into many areas beyond just clothing, including accessories, fragrances, and watches, making it a multi-faceted and diversified brand.
- The company is committed to sustainability and ethical practices in its production and sourcing, and has been recognized for its efforts in environmental and social responsibility.
- The company was one of the first to popularize the designer jeans trend in the 1980s, helping to redefine the fashion industry's focus on denim.
- The company has a strong celebrity following, with many A-list stars such as Jennifer Lopez, Anna Nicole Smith, and Gigi Hadid serving as spokesmodels for the brand.
- The Guess logo, featuring the iconic question mark, is instantly recognizable and has become a symbol of the brand's identity.
- The company has expanded into many areas beyond just clothing, including accessories, fragrances, and watches, making it a multi-faceted and diversified brand.
- The company is committed to sustainability and ethical practices in its production and sourcing, and has been recognized for its efforts in environmental and social responsibility.
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