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Dicks Sporting Goods
Dicks Sporting Goods

Retail / Retail

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Company Overview

General information about the Dicks Sporting Goods company
location and history
Dicks Sporting Goods is a popular retail company that specializes in selling sports equipment, apparel, and footwear. The company was founded in 1948 by Richard "Dick" Stack in Binghamton, New York. Originally named "Dick's Clothing and Sporting Goods," the store focused primarily on fishing and hunting gear.
In the 1970s, the company began to expand into other sports, such as golf and tennis, and also started selling athletic apparel and shoes. Over the decades, Dicks Sporting Goods continued to grow and by the 1990s, it had become one of the leading sporting goods retailers in the United States.
In 1999, the company went public and began trading on the New York Stock Exchange under the symbol "DKS." Today, Dicks Sporting Goods has over 850 stores in the United States and employs approximately 40,000 people.
In addition to its physical stores, Dicks Sporting Goods also has a robust online presence, allowing customers to shop for their favorite sports equipment and gear from the comfort of their own homes.
The company's mission is to inspire and enable athletes and outdoor enthusiasts to achieve their personal best through a wide selection of high-quality products and exceptional customer service. Dicks Sporting Goods is committed to promoting active and healthy lifestyles and supports various organizations and initiatives that promote sports and physical activity.
Dicks Sporting Goods also has a strong commitment to sustainability and environmental responsibility. They have implemented various initiatives, such as reducing carbon emissions and promoting sustainable packaging, to reduce their impact on the environment.
Overall, Dicks Sporting Goods is a well-known and trusted brand in the sporting goods industry that continues to evolve and grow to meet the needs of its customers.
What is special about the Dicks Sporting Goods company?
There are a few things that are special about Dicks Sporting Goods:
1. Wide Selection of Products: Dicks Sporting Goods is known for its extensive selection of products, featuring top brands in a variety of sports and outdoor activities.
2. Customer Service: The company prides itself on providing exceptional customer service both in-store and online, with knowledgeable and helpful staff.
3. Community Involvement: Dicks Sporting Goods is committed to supporting local communities, promoting healthy lifestyles, and giving back through various charity initiatives.
4. Private Label Brands: The company offers a range of private label brands, providing high-quality and affordable options for customers.
5. In-store Services: Dicks Sporting Goods offers services such as golf club fitting, bike assembly, and stringing for tennis and racquetball racquets.
6. Flexible Return Policy: The company has a generous return policy, allowing customers to make returns and exchanges 60 days after purchase.
7. Sustainability Efforts: Dicks Sporting Goods is committed to reducing its environmental impact through various sustainability initiatives, such as sustainable product sourcing and reducing its carbon footprint.
8. Technology Integration: The company has invested in technology to enhance the in-store and online shopping experience, such as self-checkout and interactive kiosks.
9. Employee Benefits: Dicks Sporting Goods offers competitive pay and benefits packages to its employees, promoting a positive work culture and attracting top talent.
10. Multi-Channel Approach: The company has a strong omnichannel approach, allowing customers to shop in-store, online, and through its mobile app, providing a seamless shopping experience.

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