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Asahi Group
Asahi Group

Beverages / Beverages, Brewing

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Risks

1. Brand Reputation and Confidence Risk: Establishing a new product line could cause consumers to question the quality of the brand and lead to a decline in trust.


2. Cost Risk: Introducing a new product range may require significant up-front investments in production, marketing, and distribution.


3. Distribution Risk: Asahi Group may encounter difficulty in finding the appropriate distribution network to market and sell the health-focused products.


4. Regulatory Risk: The health-focused product line may involve unknown regulatory issues that Asahi Group needs to be mindful of. If not handled properly, the regulatory issues could lead to costly consequences.


5. Competitive Risk: If the health-focused product line succeeds, competitors may follow suit, creating a competitive market and putting additional pressure on Asahi Group.


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