Cintas

1. Competition: Cintas is entering a competitive market, with other established brands already present in the same space. There is the potential for Cintas to become quickly outpaced and overwhelmed by larger and more established companies.

2. Brand Recognition: Cintas, while well-known in the corporate standard and uniform space, has not yet established itself as a brand in the apparel market. As a result, they may need to focus their energies and resources on marketing and branding campaigns in order to develop recognition in this space.

3. Reputation: Cintas has a longstanding positive reputation for product quality and customer service. Their tracking into an unfamiliar space could result in a decline in their overall reputation if their apparel line fails to meet or exceed consumer expectations.

4. Market Fragmentation: Apparel buyers are looking for specific styles, fabrics, and colors. Cintas will need to ensure that their product offerings are comprehensive in order to cater to a variety of potential customers.

5. Product Concept: Cintas' success in the apparel market will depend upon their ability to develop products that meet customer needs. Without understanding their target market and competition, Cintas may find themselves creating a product offering that goes unnoticed.