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Brown-Forman
Brown-Forman

Beverages / Spirits and wine

At a Glance | Core Facts | Company Due Diligence | Industry Due Diligence | Competitors | Stock Swings | News | Income | Balance | Cash Flow | Growth | Enterprise | Ratios | Metrics | Dividends | Risks | SWOT | Porter's Five Forces | PEST | Score Positive | Clusters | Reports | Web
Overview
Brown-Forman Corporation is an American multinational corporation engaged in the production and distribution of alcoholic beverages. The company was founded in 1870 by George Garvin Brown and George Forman and is headquartered in Louisville, Kentucky. The company is one of the largest American-owned spirits and wine companies and operates in more than 170 countries worldwide.
Brown-Forman owns a portfolio of popular brands, including Jack Daniel's Tennessee Whiskey, Woodford Reserve, Old Forester, Finlandia Vodka, and Chambord Liqueur. It also has a significant presence in the wine industry with brands such as Korbel Champagne, Sonoma-Cutrer, and Fetzer Vineyards.
The company is currently led by Lawson Whiting, who serves as CEO and chairman of the board. Brown-Forman has a strong commitment to responsible corporate citizenship and sustainability, with initiatives focused on reducing its environmental footprint, promoting diversity and inclusion, and giving back to the communities where it operates.
In addition to its core business of producing and distributing alcoholic beverages, Brown-Forman has expanded into the non-alcoholic beverage market with the acquisition of the New Mix Beverage Company in 2019. This move allows the company to tap into the growing demand for non-alcoholic and low-alcohol beverages.
Brown-Forman has a long history of success, with over 150 years of experience in the industry. Its strong portfolio of high-quality brands, commitment to responsible practices, and focus on innovation has helped the company maintain its position as a leader in the global spirits and wine market.
What is special about the company?
1. Family Ownership: Brown-Forman is one of the few large publicly traded companies that is still controlled by its founding family. This gives the company a unique long-term mindset and stability.
2. Strong Brand Portfolio: The company has a diverse portfolio of iconic beverage brands, including Jack Daniel's, Woodford Reserve, and Old Forester, which have a loyal customer base and strong brand recognition globally.
3. Global Reach: Brown-Forman has a strong global presence, with sales in more than 170 countries. This global reach allows the company to capture opportunities in emerging markets and diversify its revenue streams.
4. Commitment to Sustainability: The company has a strong commitment to sustainability and has been recognized for its efforts in environmental responsibility, responsible sourcing, and community engagement.
5. Emphasis on Innovation: Brown-Forman is known for its innovative products, such as the introduction of flavored whiskies and the use of maple wood barrels for aging in its bourbon production.
6. Strong Financial Performance: The company has a strong financial track record, with consistent sales and earnings growth over the years, making it an attractive investment option for shareholders.
7. Corporate Culture: Brown-Forman has a unique corporate culture that is centered around its employees and promotes a sense of ownership, collaboration, and creativity.
8. Philanthropy: The company has a long-standing commitment to philanthropy and social responsibility, with a focus on education, community development, and disaster relief efforts.
9. Industry Leader: Brown-Forman is one of the largest spirits companies in the world and is highly regarded within the industry, often setting trends and standards for others to follow.
10. Resilience: Despite challenges in the global economy and changes in consumer preferences, Brown-Forman has shown resilience and adaptability, continuing to thrive and grow its business.
What the company's business model?
The Brown-Forman company's business model is focused on producing, distributing, and marketing high-quality spirits, wines, and other alcoholic beverages. This is achieved through a vertically integrated approach, with the company owning and operating its own distilleries and vineyards, as well as partnering with third-party producers. The company also leverages its strong brand portfolio, which includes popular names such as Jack Daniel's, Woodford Reserve, and Korbel, to drive sales and profitability.
In addition, Brown-Forman has a strong international presence, with a focus on emerging markets, and a strong sales and distribution network across the globe. The company also prioritizes sustainability and responsible practices in its operations, including sustainable sourcing of raw materials and reducing its environmental impact.
Overall, the company's business model is based on creating and promoting premium and innovative products, expanding its global presence, and maintaining strong relationships with its customers and suppliers. This has helped Brown-Forman establish itself as a leader in the beverage industry and achieve consistent growth and financial success.
Interesting facts about the company
1. Brown-Forman is a global American-owned company that specializes in the production, marketing, and distribution of alcoholic beverages, including Jack Daniel’s Tennessee Whiskey, Woodford Reserve bourbon, and Finlandia vodka.
2. The company was founded in 1870 by George Garvin Brown, who was only 25 years old at the time. He became interested in the liquor business after working as a pharmaceutical salesman and witnessing the rampant adulteration of whiskey being sold.
3. Brown-Forman has been family-owned and operated for five generations, making it one of the longest-lasting family-controlled businesses in the United States.
4. Brown-Forman’s headquarters are located in Louisville, Kentucky, where they have been since 1900. The facility includes the company’s corporate offices, a visitor’s center, and a cooperage where they make barrels for their whiskey brands.
5. In 2018, Brown-Forman was named one of the World’s Most Admired Companies by Fortune Magazine for the sixth year in a row.
6. The company has a strong commitment to sustainability and has implemented several initiatives to reduce their environmental impact, including a goal to source 50% of their barrel materials from sustainable forests by 2025.
7. Brown-Forman has a diverse brand portfolio that includes over 70 different spirits, wines, and ready-to-drink cocktails. Some of their lesser-known brands include Old Forester, Chambord liqueur, and Sonoma-Cutrer wines.
8. The company has a strong global presence, with products sold in over 170 countries. They have production facilities in more than 30 locations worldwide, including the United States, Canada, Mexico, and Finland.
9. Brown-Forman has a history of giving back to the community and supporting various charitable causes. In 2017, the company donated over $15 million to various organizations, with a focus on education and responsible drinking initiatives.
10. Brown-Forman is a publicly traded company on the New York Stock Exchange under the ticker symbol BF-B. As of 2021, the company has a market cap of over $32 billion.
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