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CyberAgent
CyberAgent

Marketing & advertising / Digital Advertising and Media

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Company at a Glance

Overview
CyberAgent is a Japanese internet company that was founded in 1998 by Susumu Fujita. The company's main business is online services, including advertising, gaming, and media production. CyberAgent's headquarters are located in Tokyo, Japan. The company has several subsidiaries, including Ameba, Inc., which operates Ameba, one of the largest social networking sites in Japan. CyberAgent also owns and operates the mobile game development studio, Colopl, and the live streaming platform, AbemaTV. The company has expanded its presence internationally, with offices in the United States, China, and Southeast Asia. As of 2021, CyberAgent has over 5,000 employees and a market capitalization of over $11 billion.
What is special about the company?
1. Innovation-driven: CyberAgent is known for its innovative products and services, constantly seeking new ways to improve and advance in the technology industry.
2. Diverse business portfolio: The company has a wide range of businesses, including internet advertising, gaming, media, and venture investment, making it one of the most diverse companies in the tech industry.
3. High growth and success: Since its foundation in 1998, CyberAgent has experienced rapid growth and success, expanding its business operations and gaining a strong presence in both the Japanese and global markets.
4. Strong corporate culture: The company values its employees and has a strong focus on nurturing a positive work environment, promoting diversity and inclusion, and encouraging a healthy work-life balance.
5. Employee-driven innovation: CyberAgent encourages its employees to drive innovation and contribute their ideas and creativity to the company's growth and success.
6. Impactful social initiatives: The company actively engages in various social initiatives, such as promoting gender equality and supporting disaster relief efforts, making a positive impact on society.
7. Strategic partnerships and investments: CyberAgent has formed strategic partnerships and made significant investments in other companies, contributing to its business growth and diversity.
8. Global presence: The company has a global presence, with offices and operations in countries like the United States, China, and South Korea, allowing for international collaborations and expansion opportunities.
9. Sustainability: CyberAgent promotes sustainability in its operations, products, and services, with a focus on minimizing its environmental impact and contributing to a more sustainable future.
10. Commitment to customer satisfaction: The company is dedicated to providing high-quality services and products to its customers, ensuring customer satisfaction is always a top priority.
What the company's business model?
CyberAgent is a Japanese Internet services company that operates a variety of businesses in the fields of media, games, and internet advertising.
The company's business model is primarily based on the provision of online services that generate revenue through advertising and user payments. These services include:
1. Media Business: CyberAgent operates various media platforms, such as Ameba Blog, Ameba TV, AbemaTV, and CyberZ, which provide entertainment and news content to attract users. The company generates revenue by selling advertising space on these platforms.
2. Game Business: CyberAgent develops and operates mobile and online games, primarily focusing on the Japanese market. The company generates revenue from in-game purchases and advertising.
3. Internet Advertising Business: CyberAgent offers a range of digital advertising services, including display advertising, search engine marketing, and influencer marketing. The company generates revenue by charging fees for these services.
4. Smartphone Advertising Business: CyberAgent provides advertising services specifically designed for smartphones, such as banner ads, native ads, and reward ads, to reach a growing mobile audience. The company generates revenue through fees from advertisers.
5. Investment Business: CyberAgent invests in and supports startups and other businesses in the internet and technology industries. The company generates revenue through capital gains, dividends, and equity method earnings from these investments.
Overall, CyberAgent's business model is focused on leveraging its media, game, and advertising businesses to attract and engage a large user base, and generate revenue through various monetization strategies.
Interesting facts about the company
1. CyberAgent is a Japanese company that specializes in internet services, including advertising, media, and gaming.
2. The company was founded by brothers Susumu and Ryoji Ito in 1998.
3. CyberAgent’s initial focus was on developing social networking and online dating services. This led to the creation of popular social networking site Ameba in 2004.
4. In addition to its main office in Tokyo, CyberAgent also has offices and subsidiaries in countries such as the United States, China, and South Korea.
5. The company’s motto is Challenge, Speed, Innovation and it strives to provide cutting-edge technology and services to its users.
6. In 2017, CyberAgent was listed as one of Forbes’ Global 2000 companies for the first time, ranking at 1,085 in the world.
7. CyberAgent has diversified its business in recent years, with a focus on mobile gaming and advertising. It has also entered the smartphone app market, with its popular selfie-editing app, B612.
8. In 2018, CyberAgent announced its plans to construct a new 14-story office building in Tokyo, which will serve as its headquarters.
9. The company is known for its unique corporate culture, including its no overtime policy and its staff’s ability to take unlimited paid vacation days.
10. CyberAgent has also made significant investments in the entertainment industry, with a focus on promoting and developing new talents. It runs an entertainment agency, CyberAgent Artists, which manages popular Japanese idols and actors.
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