Movado

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Movado is a luxury watch brand founded in 1881 in La Chaux-de-Fonds, Switzerland. The company was originally named "LAI Ditescheim & Freres SA" and was later renamed to Movado, which means "always in motion" in the international language Esperanto. Movado is known for its iconic Museum dial, which was created in 1947 by American industrial designer Nathan George Horwitt.
In the 20th century, Movado was a pioneer in designing and manufacturing watches made of non-traditional materials such as polyplan (a watch with a curved, rectangular face) and the single dot Museum dial.
Today, Movado is owned by the Movado Group Inc. and is headquartered in Paramus, New Jersey. The company produces and distributes watches under several brands, including Movado, Ebel, Concord, and Olivia Burton. Movado also has partnerships with other luxury brands such as Coach, Tommy Hilfiger, and Hugo Boss, producing watches under these brands as well.
Movado's watches are known for their sleek and modern designs, often featuring clean lines and minimalistic dials. The company has received numerous awards for its innovative designs and contributions to the watch industry. Movado's watches can be found globally in major department stores, specialty watch and jewelry stores, and authorized retailers. The company also has its own retail stores and an online shop.
In addition to their luxury watches, Movado has a history of supporting the arts. The brand has commissioned several artists to create limited edition watches and has sponsored various art shows and exhibits.
Overall, Movado is a well-respected and established luxury watch brand with a rich history of innovation and design. Their watches are highly coveted by collectors and fashion enthusiasts alike.

1. Timekeeping Innovations: Movado is known for its precision timekeeping technology and has introduced several innovations over the years. In 1912, the company patented the first wristwatch that wound itself automatically when it was worn. In 1960, they introduced the iconic Museum dial with a single dot at 12 o’clock, which has become a design hallmark of the brand.
2. Collaboration with Renowned Artists: Movado has a long history of collaborating with renowned artists to design their timepieces. Artists like Andy Warhol, Keith Haring, and Max Bill have all created signature watches for the brand.
3. Swiss Made Quality: Movado prides itself on producing high-quality watches that are made in Switzerland, a country renowned for its excellence in watchmaking. The brand uses only the finest materials and employs skilled craftsmen to create its timepieces.
4. Timeless Design: Movado is known for its sleek and minimalist design, which has remained consistent over the years. The Museum dial, which has come to define the brand, is a perfect example of their timeless and elegant design.
5. Brand Heritage: The Movado brand has a rich heritage dating back to 1881 when it was founded in La Chaux-de-Fonds, Switzerland. The company has a long-standing reputation for producing high-quality timepieces, making it a trusted and well-respected brand in the world of luxury watches.
6. Environmental Awareness: Movado is committed to sustainability and has taken several steps to reduce its environmental impact. The company has launched eco-friendly timepieces and uses sustainable materials in its watchmaking processes.
7. Philanthropy: The Movado Group Foundation, established in 1997, supports various organizations that focus on arts and culture, education, and health. The company has also partnered with several non-profit organizations to support a wide range of social and environmental causes.
8. Awards and Recognition: Over the years, Movado has received numerous awards and recognition for its timepieces’ design and technology. This includes several Red Dot Design Awards and the prestigious Swiss Watch Award.
9. Global Presence: Movado is a globally recognized brand, with a presence in over 150 countries across the world. The company has a strong retail network, with flagship stores in major cities like New York, Paris, Shanghai, and Dubai.
10. Diverse Product Range: Movado offers a diverse range of timepieces, catering to different styles and needs. From classic dress watches to sporty chronographs, there is a Movado watch for everyone. The brand also offers watch collections for men and women, as well as unisex designs.

The Movado company's business model is focused on selling high-end luxury watches through a combination of wholesale and retail channels. This includes designing and manufacturing their own watches, as well as collaborating with other luxury brands to create special editions. Movado also has a strong presence in the retail market, with their own boutiques and partnerships with luxury retailers. Additionally, the company has expanded into other product categories such as jewelry, accessories, and leather goods. Movado also focuses on marketing and branding efforts to maintain its reputation as a prestigious and desirable brand.

1. The Movado company was founded in 1881 by Achille Ditesheim in the small village of La Chaux-de-Fonds, Switzerland.
2. The name Movado comes from the Esperanto word for movement and was chosen to reflect the company’s focus on developing innovative watch movements.
3. Movado is known for its iconic Museum dial design, which was created in 1947 by American artist Nathan George Horwitt. The design features a single dot at 12 o’clock, representing the sun at high noon.
4. The Museum dial design is included in the collection of the Museum of Modern Art in New York City and has been recognized as one of the most iconic and influential watch designs of the 20th century.
5. In 1983, Movado introduced its first Museum watch with a sapphire crystal, making it the first watch company to use this technology.
6. Movado has a history of collaborations and partnerships with artists and designers, including Andy Warhol, Max Bill, and Kenny Scharf.
7. In 2008, Movado became the first watch brand to have a gallery dedicated to its designs at the New York Fashion Week.
8. The company has expanded beyond traditional timepieces and also offers collections of jewelry, writing instruments, and accessories.
9. Movado has received over 200 international awards for design and innovation, including 29 Red Dot Awards for Product Design.
10. The company is currently owned by the American-based Movado Group Inc., which also owns other watch brands such as Ebel, Concord, and Olivia Burton.
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