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Shimano
Shimano

Machinery & equipment / Cycling components, fishing tackle and rowing equipment

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Overview
Shimano is a Japanese multinational company that is well-known for manufacturing and selling cycling, fishing, and rowing equipment. The company was founded in 1921 by Shozaburo Shimano and is currently headquartered in Sakai, Japan.
The company's core business is designing and manufacturing of bike components, including brakes, gears, pedals, wheels, and accessories. Shimano is also known for developing advanced technologies, such as Di2 electronic shifting and Hollowtech cranks, which have revolutionized the cycling industry.
Shimano has a global reach, with numerous factories and sales offices located in Asia, Europe, North America, and Oceania. Their products are distributed and sold in over 100 countries.
The company has a strong commitment to sustainability and environmentally-friendly practices. They have implemented various initiatives to reduce their carbon footprint, such as using renewable energy sources and implementing eco-friendly packaging and materials.
In addition to their cycling division, Shimano also has a fishing division that produces high-quality reels, rods, and fishing accessories. They also have a rowing equipment division that produces high-performance rowing shells and oars.
Overall, Shimano is a reputable and well-respected company in the cycling and outdoor sports industry, known for their innovation, quality, and commitment to sustainability.
What is special about the company?
There are several factors that make Shimano a unique and notable company:
1. History: Shimano has a long and rich history, dating back to 1921 when it was founded by Shozaburo Shimano in Sakai, Japan. The company has continuously evolved and expanded over the years, becoming a global leader in the cycling and fishing industries.
2. Innovation: Shimano is known for its constant innovation and development of new technologies in their products. They have a dedicated research and development team that works to improve the performance, functionality, and durability of their products.
3. Diversification: Shimano is not limited to just one type of product. They offer a wide range of high-quality products for cycling, fishing, and other outdoor sports. This diversification has helped them reach a broader market and solidify their position as a leader in these industries.
4. Quality and Durability: Shimano is synonymous with quality and durability. Their products are known for their high performance, precision, and long lifespan, making them a favorite among professional athletes and outdoor enthusiasts alike.
5. Global Reach: Shimano has a strong global presence, with production facilities, sales offices, and distribution networks in over 30 countries. They are a truly global company and cater to customers all over the world.
6. Sustainability: As a company that is heavily involved in nature-based activities like cycling and fishing, Shimano is committed to preserving the environment. They have implemented various sustainability initiatives, including the use of eco-friendly materials in their products and supporting environmental conservation efforts.
7. Brand Reputation: Shimano has a strong and well-established brand reputation. They are known for their high-quality products, customer service, and commitment to innovation, making them a trusted and respected brand in the market.
What the company's business model?
Shimano is a leading cycling and fishing equipment manufacturer, known for its high-quality and innovative products. The company primarily operates in four business segments: bicycle components, fishing tackle, rowing equipment, and other businesses.
The main elements of Shimano's business model include:
1. Diversified Product Portfolio: Shimano produces a wide range of cycling and fishing equipment, catering to different segments such as professional riders, recreational cyclists, and everyday commuters. The company continuously researches and develops new and improved products to meet the evolving demands of its target market.
2. Vertical Integration: Shimano operates a vertically integrated supply chain, controlling the entire production process from design to manufacturing and distribution. This allows the company to maintain quality control, improve efficiency, and quickly respond to market trends.
3. Strong Brand Image: Shimano has a strong brand image and is well-respected in the cycling and fishing communities. The company's reputation for high-quality and reliable products has contributed to its success and customer loyalty.
4. Global Presence: Shimano has a global presence with a distribution network spanning over 30 countries. Its products are available in over 130 countries, enabling the company to reach a wide customer base and generate significant revenues.
5. Focus on Technology and Innovation: Shimano is known for its innovative products and cutting-edge technology. The company invests heavily in research and development to continuously improve its products and stay ahead of its competitors.
6. Partnerships and Sponsorships: Shimano has partnerships and sponsorships with top cycling and fishing teams, events, and organizations, which helps to promote its brand and products globally.
7. Sustainable Practices: Shimano is committed to promoting sustainable practices in its operations and products. The company uses eco-friendly materials and manufacturing processes and supports initiatives to protect the environment.
In summary, Shimano's business model revolves around offering high-quality, diverse, and innovative products, maintaining a strong brand image, and expanding its global presence through partnerships and sponsorships. By continuously investing in technology and sustainability, the company aims to stay at the forefront of the cycling and fishing industries and maintain its leadership position.
Interesting facts about the company
1. The company was founded in 1921 by Shozaburo Shimano as a metalworking and bicycle component manufacturer in Sakai, Japan.
2. Today, Shimano is the world’s largest manufacturer of bicycle components, with over 50% of the global market share.
3. The company’s iconic fishing gear division was established in 1970 after the success of their bicycle components. It is now one of the world’s leading manufacturers of fishing tackle.
4. In 1984, Shimano became the first bicycle component manufacturer to enter the world of professional cycling sponsorship, which has since become a major part of their marketing strategy.
5. Shimano’s factory in Sakai is one of the most advanced manufacturing facilities in the world, with robots and computerized systems handling most of the production and assembly processes.
6. The company has a strong commitment to sustainability and has implemented various initiatives to reduce waste, conserve energy, and use eco-friendly materials in their products.
7. Shimano’s first electronic shifting system, known as Di2, was introduced in 2008 and revolutionized the cycling industry. This system uses a battery-powered electronic system to shift gears instead of traditional mechanical cables.
8. In addition to bicycles and fishing gear, Shimano also produces products for other sports such as golf and snowboarding.
9. The company has a worldwide network of research and development facilities, including the Shimano Bicycle Components Research and Development Center in Japan, which conducts scientific studies on human movement and optimal cycling performance.
10. Shimano is also heavily involved in supporting and promoting cycling culture, organizing events, and sponsoring professional athletes and teams all over the world.
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