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Casio Computer 
Electronics / Consumer electronics and timepieces
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Overview
Casio Computer Co., Ltd. is a Japanese multinational consumer electronics and commercial electronics company headquartered in Tokyo, Japan. It was founded in 1946 by Tadao Kashio as a small manufacturing company specializing in calculators. Since then, Casio has expanded its product line to include electronic musical instruments, digital cameras, mobile phones, watches, and other consumer electronics. The company is best known for its popular range of digital watches, such as the G-Shock and Baby-G series.
Casio's philosophy is "Creativity and Contribution," which focuses on providing innovative products that contribute to society. The company also prioritizes environmental sustainability and has implemented various initiatives to reduce its environmental impact.
In addition to consumer products, Casio also produces electronic components for other manufacturers and has a strong presence in the business and education sectors with its calculators, projectors, and other office equipment.
Casio has a global presence, with subsidiaries and distributors in over 100 countries. The company continues to innovate and expand its product line, with a focus on incorporating advanced technology and eco-friendly materials.
Casio's philosophy is "Creativity and Contribution," which focuses on providing innovative products that contribute to society. The company also prioritizes environmental sustainability and has implemented various initiatives to reduce its environmental impact.
In addition to consumer products, Casio also produces electronic components for other manufacturers and has a strong presence in the business and education sectors with its calculators, projectors, and other office equipment.
Casio has a global presence, with subsidiaries and distributors in over 100 countries. The company continues to innovate and expand its product line, with a focus on incorporating advanced technology and eco-friendly materials.
What is special about the company?
1. Innovative Technology: Casio is known for its cutting-edge technology in the field of consumer electronics such as calculators, digital watches, and electronic music instruments.
2. Diversified Product Range: The company offers a wide range of products, including watches, calculators, cameras, musical instruments, and office equipment, catering to diverse customer needs.
3. Reliability and Durability: Casio products are known for their reliability and durability, making them popular among consumers.
4. Affordable Pricing: Despite its advanced technology and quality, Casio products are priced reasonably, making them accessible to a wider audience.
5. Environmental Sustainability: Casio is committed to reducing its impact on the environment and has implemented sustainable practices in its operations and products.
6. Strong Brand Reputation: Casio has a strong and recognizable brand image globally, with a reputation for high-quality and trustworthy products.
7. Founder's Philosophy: The company's founder, Kashio Tadao, had a philosophy of "creativity and contribution," which is still deeply ingrained in the company's culture and values.
8. Cultural Impact: Casio has been instrumental in shaping youth culture, especially in the 1980s and 1990s, with its iconic products like digital watches and electronic music instruments.
2. Diversified Product Range: The company offers a wide range of products, including watches, calculators, cameras, musical instruments, and office equipment, catering to diverse customer needs.
3. Reliability and Durability: Casio products are known for their reliability and durability, making them popular among consumers.
4. Affordable Pricing: Despite its advanced technology and quality, Casio products are priced reasonably, making them accessible to a wider audience.
5. Environmental Sustainability: Casio is committed to reducing its impact on the environment and has implemented sustainable practices in its operations and products.
6. Strong Brand Reputation: Casio has a strong and recognizable brand image globally, with a reputation for high-quality and trustworthy products.
7. Founder's Philosophy: The company's founder, Kashio Tadao, had a philosophy of "creativity and contribution," which is still deeply ingrained in the company's culture and values.
8. Cultural Impact: Casio has been instrumental in shaping youth culture, especially in the 1980s and 1990s, with its iconic products like digital watches and electronic music instruments.
What the company's business model?
The Casio Computer company's business model is based on designing, manufacturing, and selling a wide range of consumer electronics and electronic products. Their products include watches, calculators, cameras, musical instruments, projectors, cash registers, and electronic dictionaries. The company also offers professional products such as handheld terminals, label printers, and industrial printers. Casio operates through various divisions, including consumer products, system equipment, and others, and sells its products through various distribution channels, such as online and retail stores. The company also focuses on research and development to introduce innovative and technologically advanced products. Additionally, Casio also provides software and digital content services to enhance the user experience of its products.
Interesting facts about the company
1. Casio Computer Co., Ltd. was founded in 1946 by Tadao Kashio in Tokyo, Japan. The company’s original name was Kashio Seisakujo (Kashio Manufacturing).
2. The company’s first successful product was the Yubiwa Pipe, a finger ring that could hold a cigarette. It was invented by the company’s founder, Tadao Kashio, who was frustrated by the inconvenience of cigarettes during World War II.
3. The name Casio was derived from the first letters of the company’s founders’ last names: Kazuo Kashio, Toshio Kashio, and Tadao Kashio.
4. In 1957, Casio introduced the world’s first compact and electric calculator, the Casio 14-A. It was the first of its kind to use all-electronic components and had 14-digit display.
5. In 1980, Casio launched the Casiotone, the world’s first viable digital synthesizer, which became very popular among musicians and hobbyists.
6. Casio was one of the pioneers in the digital watch industry. In 1974, they released their first digital watch, the Casiotron. However, it was the release of the G-Shock series in 1983 that solidified their place as a major player in the watch market.
7. The Casio QV-10 was the world’s first consumer digital camera with an LCD screen for image preview. It was released in 1995 and had a resolution of 320x240 pixels.
8. In 1996, Casio launched the world’s first wristwatch with GPS functionality, the G-Shock GPS Atomic Solar. It could receive time signals from GPS satellites and was water resistant up to 200 meters.
9. Casio has also been involved in the music industry since the 1980s, producing electronic keyboards, synthesizers, and digital pianos. Their most popular line of keyboards is the Privia series, which has won several awards for its realistic piano sound.
10. In recent years, Casio has expanded into other industries, including digital cameras, projectors, and calculators. They have also developed a line of rugged Android smartphones called the G’zOne series.
11. The company has a strong commitment to environmental sustainability and has implemented various measures to reduce their carbon footprint, such as using solar power in their factories and packaging, and implementing energy-efficient technologies in their products.
12. Casio is heavily involved in the sports world as well, with sponsorships and partnerships with various athletes and sports teams. They also develop sports watches and instruments, such as the PROTREK series, which is designed for outdoor and sports enthusiasts.
13. As of 2021, Casio Computer Co., Ltd. has a global network of over 11,000 employees and subsidiaries in more than 30 countries. They continue to innovate and expand into new industries while staying true to their founding principles of creativity and contribution to society.
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2. The company’s first successful product was the Yubiwa Pipe, a finger ring that could hold a cigarette. It was invented by the company’s founder, Tadao Kashio, who was frustrated by the inconvenience of cigarettes during World War II.
3. The name Casio was derived from the first letters of the company’s founders’ last names: Kazuo Kashio, Toshio Kashio, and Tadao Kashio.
4. In 1957, Casio introduced the world’s first compact and electric calculator, the Casio 14-A. It was the first of its kind to use all-electronic components and had 14-digit display.
5. In 1980, Casio launched the Casiotone, the world’s first viable digital synthesizer, which became very popular among musicians and hobbyists.
6. Casio was one of the pioneers in the digital watch industry. In 1974, they released their first digital watch, the Casiotron. However, it was the release of the G-Shock series in 1983 that solidified their place as a major player in the watch market.
7. The Casio QV-10 was the world’s first consumer digital camera with an LCD screen for image preview. It was released in 1995 and had a resolution of 320x240 pixels.
8. In 1996, Casio launched the world’s first wristwatch with GPS functionality, the G-Shock GPS Atomic Solar. It could receive time signals from GPS satellites and was water resistant up to 200 meters.
9. Casio has also been involved in the music industry since the 1980s, producing electronic keyboards, synthesizers, and digital pianos. Their most popular line of keyboards is the Privia series, which has won several awards for its realistic piano sound.
10. In recent years, Casio has expanded into other industries, including digital cameras, projectors, and calculators. They have also developed a line of rugged Android smartphones called the G’zOne series.
11. The company has a strong commitment to environmental sustainability and has implemented various measures to reduce their carbon footprint, such as using solar power in their factories and packaging, and implementing energy-efficient technologies in their products.
12. Casio is heavily involved in the sports world as well, with sponsorships and partnerships with various athletes and sports teams. They also develop sports watches and instruments, such as the PROTREK series, which is designed for outdoor and sports enthusiasts.
13. As of 2021, Casio Computer Co., Ltd. has a global network of over 11,000 employees and subsidiaries in more than 30 countries. They continue to innovate and expand into new industries while staying true to their founding principles of creativity and contribution to society.
See Company Due Diligence:
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