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Ferrari 
Automotive / Automobiles, Luxury Sports Cars
At a Glance | Core Facts | Company Due Diligence: | Industry Due Diligence: | Competitors | Stock Swings | News | Income | Balance | Cash Flow | Growth | Enterprise | Ratios | Metrics | Dividends | Risks | SWOT | Porter's Five Forces | PEST | Score Positive | Clusters | Reports | Web1. Dependence on the Luxury Vehicle Market: Ferrari's success depends largely on the stability of the luxury vehicle market. Should luxury vehicle sales decline, the company's sales and profits would likely suffer.
2. High Investing and Operating Costs: Ferrari's cars and parts are expensive to make and maintain. Investing in state-of-the-art production technologies, developing special parts and components, and marketing its vehicles are all costly activities that contribute to the company's high costs of operation.
3. Competition: Ferrari faces intense competition from other luxury car makers, such as Lamborghini, Maserati, Bentley, and Rolls Royce. The company must stay at the forefront of innovation and style to remain competitive.
4. Reputation: Ferrari's brand is closely linked to its prestigious racing heritage. The company must remain focused on producing quality vehicles to maintain its hard-earned reputation and status.
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