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SalMar 
Food & nutrition / Salmon farming and processing
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SalMar is a seafood company located in Frøya, Norway. The company was founded in 1991 by Gustav Witzøe and is primarily involved in salmon farming and processing. SalMar has over 14,000 employees and is one of the largest producer of farmed salmon in the world. The company has facilities in Norway and Iceland.
SalMar's main focus is on sustainable aquaculture practices, with a goal to produce high-quality seafood while minimizing its ecological footprint. The company has implemented advanced technology and systems to ensure the welfare of its fish and to reduce the impact on the environment. SalMar also has a strong commitment to food safety and is certified by various organizations, including GlobalGAP and BRC.
In addition to salmon farming, SalMar also has a strong presence in the processing and sales of seafood. The company's subsidiary, Norskott Havbruk, is responsible for processing and sales of SalMar's products domestically and internationally.
SalMar is dedicated to innovation and continuous improvement, investing in research and development to improve its farming methods and production techniques. The company also has a strong focus on community and social responsibility, supporting local communities and promoting sustainable practices in its operations.
Overall, SalMar is a leading player in the seafood industry, known for its high-quality products, sustainable practices, and commitment to innovation and social responsibility.
SalMar's main focus is on sustainable aquaculture practices, with a goal to produce high-quality seafood while minimizing its ecological footprint. The company has implemented advanced technology and systems to ensure the welfare of its fish and to reduce the impact on the environment. SalMar also has a strong commitment to food safety and is certified by various organizations, including GlobalGAP and BRC.
In addition to salmon farming, SalMar also has a strong presence in the processing and sales of seafood. The company's subsidiary, Norskott Havbruk, is responsible for processing and sales of SalMar's products domestically and internationally.
SalMar is dedicated to innovation and continuous improvement, investing in research and development to improve its farming methods and production techniques. The company also has a strong focus on community and social responsibility, supporting local communities and promoting sustainable practices in its operations.
Overall, SalMar is a leading player in the seafood industry, known for its high-quality products, sustainable practices, and commitment to innovation and social responsibility.
What is special about the company?
1. One of the world's leading salmon producers: SalMar is one of the largest and most successful companies in the global salmon farming industry, with a leading role in the production, processing, and sale of sustainable salmon products.
2. Sustainable and environmentally friendly practices: SalMar is committed to operating in an environmentally responsible manner and has implemented various sustainable farming practices to minimize its impact on the environment.
3. Focus on innovation and technology: The company invests heavily in research and development to continuously improve its farming methods and technology, leading to increased efficiency and quality of its products.
4. Ethical standards and transparency: SalMar is committed to upholding high ethical standards and transparency in all its operations, including the treatment of its employees and animals.
5. Strong financial performance: The company has a solid financial track record and has consistently delivered strong financial results, making it a reliable and stable investment opportunity.
6. Global presence and diverse product portfolio: SalMar has a wide range of production locations and a diverse product portfolio that includes fresh and frozen salmon, smoked salmon, and various value-added products. This global presence and diverse product range make it less vulnerable to market fluctuations.
7. Strong brand reputation: SalMar has a strong brand reputation for its high-quality and sustainable salmon products, making it a trusted and preferred choice for consumers.
8. Commitment to food safety and quality: The company adheres to strict food safety regulations and has implemented a comprehensive quality control system to ensure the safety and quality of its products.
9. Corporate social responsibility: SalMar is actively involved in various corporate social responsibility initiatives, including supporting local communities, promoting sustainable fishing practices, and investing in community development projects.
10. Proven track record of success: With over 30 years of experience in the salmon farming industry, SalMar has a proven track record of success and has established itself as a leader in the market.
2. Sustainable and environmentally friendly practices: SalMar is committed to operating in an environmentally responsible manner and has implemented various sustainable farming practices to minimize its impact on the environment.
3. Focus on innovation and technology: The company invests heavily in research and development to continuously improve its farming methods and technology, leading to increased efficiency and quality of its products.
4. Ethical standards and transparency: SalMar is committed to upholding high ethical standards and transparency in all its operations, including the treatment of its employees and animals.
5. Strong financial performance: The company has a solid financial track record and has consistently delivered strong financial results, making it a reliable and stable investment opportunity.
6. Global presence and diverse product portfolio: SalMar has a wide range of production locations and a diverse product portfolio that includes fresh and frozen salmon, smoked salmon, and various value-added products. This global presence and diverse product range make it less vulnerable to market fluctuations.
7. Strong brand reputation: SalMar has a strong brand reputation for its high-quality and sustainable salmon products, making it a trusted and preferred choice for consumers.
8. Commitment to food safety and quality: The company adheres to strict food safety regulations and has implemented a comprehensive quality control system to ensure the safety and quality of its products.
9. Corporate social responsibility: SalMar is actively involved in various corporate social responsibility initiatives, including supporting local communities, promoting sustainable fishing practices, and investing in community development projects.
10. Proven track record of success: With over 30 years of experience in the salmon farming industry, SalMar has a proven track record of success and has established itself as a leader in the market.
What the company's business model?
The SalMar company is a Norwegian aquaculture company that specializes in the production of salmon. The company's business model is primarily based on the production, processing, and sale of salmon and other seafood products. SalMar has a vertically integrated business model, which means that the company is involved in all stages of the production process, from farming to processing and distribution.
SalMar's business model is centered around sustainable practices and a focus on high-quality products. The company owns and operates a network of salmon farming sites along the coast of Norway, as well as in Scotland and Iceland. These sites use advanced technology and modern systems to ensure the welfare of the fish and minimize any negative impact on the environment.
Once the salmon is harvested, SalMar processes and packages the fish for sale under their own brand as well as private labels. The company has a strong emphasis on product quality and food safety, and they use advanced technology and strict production standards to ensure that their products meet the highest standards.
SalMar's distribution model relies on both domestic and international markets. The company sells its products in Norway through various channels, including retail, wholesale, and foodservice. They also have a strong presence in international markets, primarily in Europe, Asia, and North America.
In addition to its core business of farming and selling salmon, SalMar also invests in research and development to continually improve its operations and products. The company also has a strong focus on sustainability and is committed to reducing its environmental impact through responsible practices and innovation.
Overall, SalMar's business model is based on responsible and sustainable salmon farming, producing high-quality products, and maintaining a strong presence in both domestic and international markets.
SalMar's business model is centered around sustainable practices and a focus on high-quality products. The company owns and operates a network of salmon farming sites along the coast of Norway, as well as in Scotland and Iceland. These sites use advanced technology and modern systems to ensure the welfare of the fish and minimize any negative impact on the environment.
Once the salmon is harvested, SalMar processes and packages the fish for sale under their own brand as well as private labels. The company has a strong emphasis on product quality and food safety, and they use advanced technology and strict production standards to ensure that their products meet the highest standards.
SalMar's distribution model relies on both domestic and international markets. The company sells its products in Norway through various channels, including retail, wholesale, and foodservice. They also have a strong presence in international markets, primarily in Europe, Asia, and North America.
In addition to its core business of farming and selling salmon, SalMar also invests in research and development to continually improve its operations and products. The company also has a strong focus on sustainability and is committed to reducing its environmental impact through responsible practices and innovation.
Overall, SalMar's business model is based on responsible and sustainable salmon farming, producing high-quality products, and maintaining a strong presence in both domestic and international markets.
Interesting facts about the company
1. SalMar was founded in 1991 by Gustav Witzøe, who had been working in the aquaculture industry since 1971.
2. The name SalMar comes from the combination of the words sal (salt) and mar (sea), representing the company’s main focus on salmon farming in the sea.
3. SalMar is headquartered in Kverva, a small village in Norway with a population of only 215 people.
4. The company is one of the world’s largest producers of Atlantic salmon, with operations in Norway, Iceland, and Scotland.
5. SalMar owns more than 150 licenses for salmon farming and has a total production capacity of over 170,000 tonnes of salmon per year.
6. The company also has a significant presence in the farming of whitefish, particularly cod, through its subsidiary Lerøy Seafood Group.
7. In 2017, SalMar achieved its highest-ever operating profit of NOK 3.2 billion (approximately $350 million USD)
8. In addition to its primary focus on salmon farming, SalMar also has a research and development division that is dedicated to developing sustainable and efficient practices for aquaculture.
9. SalMar is committed to sustainability, and in 2019, the company’s Norwegian operations became certified by the Aquaculture Stewardship Council, an independent, international non-profit organization.
10. The company has been listed on the Oslo Stock Exchange since 2007 and has consistently been recognized as one of the best-performing companies in Norway’s seafood industry.
11. SalMar is heavily invested in technological advancements in the aquaculture industry and has developed new systems for salmon farming, such as semi-closed cages and automated feeding systems.
12. The company is also known for its philanthropic efforts, including donating food and funding to local communities, supporting education and research projects, and sponsoring cultural events.
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2. The name SalMar comes from the combination of the words sal (salt) and mar (sea), representing the company’s main focus on salmon farming in the sea.
3. SalMar is headquartered in Kverva, a small village in Norway with a population of only 215 people.
4. The company is one of the world’s largest producers of Atlantic salmon, with operations in Norway, Iceland, and Scotland.
5. SalMar owns more than 150 licenses for salmon farming and has a total production capacity of over 170,000 tonnes of salmon per year.
6. The company also has a significant presence in the farming of whitefish, particularly cod, through its subsidiary Lerøy Seafood Group.
7. In 2017, SalMar achieved its highest-ever operating profit of NOK 3.2 billion (approximately $350 million USD)
8. In addition to its primary focus on salmon farming, SalMar also has a research and development division that is dedicated to developing sustainable and efficient practices for aquaculture.
9. SalMar is committed to sustainability, and in 2019, the company’s Norwegian operations became certified by the Aquaculture Stewardship Council, an independent, international non-profit organization.
10. The company has been listed on the Oslo Stock Exchange since 2007 and has consistently been recognized as one of the best-performing companies in Norway’s seafood industry.
11. SalMar is heavily invested in technological advancements in the aquaculture industry and has developed new systems for salmon farming, such as semi-closed cages and automated feeding systems.
12. The company is also known for its philanthropic efforts, including donating food and funding to local communities, supporting education and research projects, and sponsoring cultural events.
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