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Laurent-Perrier 
Beverages / Champagne production and wine making
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Laurent-Perrier is a family-owned Champagne house founded in 1812 by André Michel Pierlot and renamed by his successor, Alphonse Pierlot, after marrying Madame Camille Laurent. The company is based in the village of Tours-sur-Marne in the Champagne region of France. Laurent-Perrier is known for its high-quality champagne and is one of the largest independent champagne houses in the world.
The company is known for producing a wide range of champagne, from prestigious vintage and non-vintage cuvées, to rosé champagne and even a zero-dosage champagne. Laurent-Perrier sources its grapes from its own vineyards, as well as from contracted vineyards in the Champagne region.
The company prides itself on its commitment to sustainable and environmentally-friendly practices, including using renewable energy sources and implementing eco-friendly packaging.
Laurent-Perrier has gained global recognition and accolades, including being the official champagne of the British Open golf tournament and a sponsor of the Chelsea Flower Show. The company also has a presence in the art world, collaborating with renowned artists such as David Hockney and Pablo Picasso for its limited edition Grand Siècle cuvée.
Today, Laurent-Perrier is still owned by the founding family and is led by Alexandra Peretti, the great-granddaughter of the company’s founder. The company remains dedicated to creating exceptional champagne and preserving its legacy of excellence and innovation.
The company is known for producing a wide range of champagne, from prestigious vintage and non-vintage cuvées, to rosé champagne and even a zero-dosage champagne. Laurent-Perrier sources its grapes from its own vineyards, as well as from contracted vineyards in the Champagne region.
The company prides itself on its commitment to sustainable and environmentally-friendly practices, including using renewable energy sources and implementing eco-friendly packaging.
Laurent-Perrier has gained global recognition and accolades, including being the official champagne of the British Open golf tournament and a sponsor of the Chelsea Flower Show. The company also has a presence in the art world, collaborating with renowned artists such as David Hockney and Pablo Picasso for its limited edition Grand Siècle cuvée.
Today, Laurent-Perrier is still owned by the founding family and is led by Alexandra Peretti, the great-granddaughter of the company’s founder. The company remains dedicated to creating exceptional champagne and preserving its legacy of excellence and innovation.
What is special about the company?
1. Rich History: Laurent-Perrier was founded in 1812, making it one of the oldest and most established Champagne houses in France.
2. Family-owned: The company has been family-owned since its inception, with seven generations of the same family leading the company. This long-standing tradition and commitment to quality have earned Laurent-Perrier a strong reputation in the industry.
3. Quality Champagne: Laurent-Perrier is known for producing high-quality and prestigious Champagnes. The company is particularly renowned for its signature Cuvée Rosé, which is made using a unique saignée method of red grape maceration.
4. Sustainable Practices: Laurent-Perrier is committed to sustainable vineyard management and production, using eco-friendly practices and energy-efficient technologies.
5. Innovative Techniques: Laurent-Perrier is known for its innovative techniques and constant experimentation, with the aim of producing exceptional wines. For example, the company was the first to introduce stainless steel fermentation tanks in the Champagne region.
6. Global Recognition: Laurent-Perrier has a strong global presence, with exports to over 160 countries. The company has received numerous awards and accolades for its champagnes, further cementing its reputation as a top Champagne house.
7. Philanthropic Efforts: The company is also known for its philanthropic efforts, supporting various environmental and social causes, including the protection of honeybees and promoting gender equality in the wine industry.
8. Commitment to Tradition: While the company embraces innovation, it also remains committed to preserving the traditions and heritage of Champagne-making, ensuring that their wines maintain their unique and distinctive character.
9. Luxury Marketing: Laurent-Perrier has a strong brand image and is often associated with luxury and elegance. The company’s marketing campaigns and collaborations with luxury brands have helped position it as a prestigious and desirable Champagne brand.
10. Commitment to Customer Satisfaction: Laurent-Perrier values its customers and is dedicated to providing them with exceptional service and products. The company offers personalized experiences, such as private tours and tastings, to its valued customers.
2. Family-owned: The company has been family-owned since its inception, with seven generations of the same family leading the company. This long-standing tradition and commitment to quality have earned Laurent-Perrier a strong reputation in the industry.
3. Quality Champagne: Laurent-Perrier is known for producing high-quality and prestigious Champagnes. The company is particularly renowned for its signature Cuvée Rosé, which is made using a unique saignée method of red grape maceration.
4. Sustainable Practices: Laurent-Perrier is committed to sustainable vineyard management and production, using eco-friendly practices and energy-efficient technologies.
5. Innovative Techniques: Laurent-Perrier is known for its innovative techniques and constant experimentation, with the aim of producing exceptional wines. For example, the company was the first to introduce stainless steel fermentation tanks in the Champagne region.
6. Global Recognition: Laurent-Perrier has a strong global presence, with exports to over 160 countries. The company has received numerous awards and accolades for its champagnes, further cementing its reputation as a top Champagne house.
7. Philanthropic Efforts: The company is also known for its philanthropic efforts, supporting various environmental and social causes, including the protection of honeybees and promoting gender equality in the wine industry.
8. Commitment to Tradition: While the company embraces innovation, it also remains committed to preserving the traditions and heritage of Champagne-making, ensuring that their wines maintain their unique and distinctive character.
9. Luxury Marketing: Laurent-Perrier has a strong brand image and is often associated with luxury and elegance. The company’s marketing campaigns and collaborations with luxury brands have helped position it as a prestigious and desirable Champagne brand.
10. Commitment to Customer Satisfaction: Laurent-Perrier values its customers and is dedicated to providing them with exceptional service and products. The company offers personalized experiences, such as private tours and tastings, to its valued customers.
What the company's business model?
The Laurent-Perrier company is a champagne house that operates under the business model of producing, packaging, and marketing high-quality champagne for distribution and sale to consumers. The company’s main source of revenue comes from the sale of its champagne products. Its business model also includes partnerships and collaborations with restaurants, bars, and luxury hotels to feature its champagne on their menus. Additionally, the company offers educational events and tastings to promote its products and create brand awareness among consumers. Laurent-Perrier also has a strong emphasis on sustainability and environmentally responsible practices, which is integral to its business model.
Interesting facts about the company
1. The Laurent-Perrier company was founded in 1812 by André-Michel Pierlot, a cooper from Chigny-les-Roses, a village located in the Marne department of the Champagne region in France.
2. Initially, the company was known as Champagne Laurent and was primarily focused on producing still wines. It was not until 1881 that it began producing champagne.
3. In 1939, Eugénie Hortense Laurent, one of the founders’ descendants, married Marie-Louise Lanson de Nonancourt, a member of another prominent champagne family. This union brought together the two companies, Champagne Laurent and Champagne Perrier-Jouët, creating the Laurent-Perrier brand as we know it today.
4. Laurent-Perrier is known for its signature style of balanced, fresh, and elegant champagne. Its wines are renowned for their high quality and consistently receive high ratings and accolades from wine critics and experts.
5. The company has a long history of innovation and was the first champagne producer to use stainless steel tanks for fermentation, allowing for better control of the wine-making process.
6. Laurent-Perrier is unique in that it only produces champagne from the Champagne region, unlike many other champagne houses that also produce still wines and spirits.
7. In 1968, Laurent-Perrier created the iconic Cuvée Rosé, a champagne made entirely from pinot noir grapes and known for its beautiful pink color and elegant flavors.
8. The company places a strong emphasis on sustainability and has implemented eco-friendly practices, such as using solar panels to power its facilities and implementing a waste management program.
9. Laurent-Perrier is a family-owned business and has been led by members of the de Nonancourt family for over 80 years. Michel de Nonancourt, who took over the company in 1948, played a pivotal role in its expansion and success.
10. Today, Laurent-Perrier is one of the largest family-owned champagne houses in the world, exporting its wines to over 160 countries. It continues to be a favorite amongst champagne lovers and is considered one of the leading producers of high-quality champagne.
See Company Due Diligence:
2. Initially, the company was known as Champagne Laurent and was primarily focused on producing still wines. It was not until 1881 that it began producing champagne.
3. In 1939, Eugénie Hortense Laurent, one of the founders’ descendants, married Marie-Louise Lanson de Nonancourt, a member of another prominent champagne family. This union brought together the two companies, Champagne Laurent and Champagne Perrier-Jouët, creating the Laurent-Perrier brand as we know it today.
4. Laurent-Perrier is known for its signature style of balanced, fresh, and elegant champagne. Its wines are renowned for their high quality and consistently receive high ratings and accolades from wine critics and experts.
5. The company has a long history of innovation and was the first champagne producer to use stainless steel tanks for fermentation, allowing for better control of the wine-making process.
6. Laurent-Perrier is unique in that it only produces champagne from the Champagne region, unlike many other champagne houses that also produce still wines and spirits.
7. In 1968, Laurent-Perrier created the iconic Cuvée Rosé, a champagne made entirely from pinot noir grapes and known for its beautiful pink color and elegant flavors.
8. The company places a strong emphasis on sustainability and has implemented eco-friendly practices, such as using solar panels to power its facilities and implementing a waste management program.
9. Laurent-Perrier is a family-owned business and has been led by members of the de Nonancourt family for over 80 years. Michel de Nonancourt, who took over the company in 1948, played a pivotal role in its expansion and success.
10. Today, Laurent-Perrier is one of the largest family-owned champagne houses in the world, exporting its wines to over 160 countries. It continues to be a favorite amongst champagne lovers and is considered one of the leading producers of high-quality champagne.
See Company Due Diligence:
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