Laurent-Perrier

Laurent-Perrier is a family-owned Champagne house founded in 1812 by André Michel Pierlot and renamed by his successor, Alphonse Pierlot, after marrying Madame Camille Laurent. The company is based in the village of Tours-sur-Marne in the Champagne region of France. Laurent-Perrier is known for its high-quality champagne and is one of the largest independent champagne houses in the world.
The company is known for producing a wide range of champagne, from prestigious vintage and non-vintage cuvées, to rosé champagne and even a zero-dosage champagne. Laurent-Perrier sources its grapes from its own vineyards, as well as from contracted vineyards in the Champagne region.
The company prides itself on its commitment to sustainable and environmentally-friendly practices, including using renewable energy sources and implementing eco-friendly packaging.
Laurent-Perrier has gained global recognition and accolades, including being the official champagne of the British Open golf tournament and a sponsor of the Chelsea Flower Show. The company also has a presence in the art world, collaborating with renowned artists such as David Hockney and Pablo Picasso for its limited edition Grand Siècle cuvée.
Today, Laurent-Perrier is still owned by the founding family and is led by Alexandra Peretti, the great-granddaughter of the company’s founder. The company remains dedicated to creating exceptional champagne and preserving its legacy of excellence and innovation.

1. Rich History: Laurent-Perrier was founded in 1812, making it one of the oldest and most established Champagne houses in France.
2. Family-owned: The company has been family-owned since its inception, with seven generations of the same family leading the company. This long-standing tradition and commitment to quality have earned Laurent-Perrier a strong reputation in the industry.
3. Quality Champagne: Laurent-Perrier is known for producing high-quality and prestigious Champagnes. The company is particularly renowned for its signature Cuvée Rosé, which is made using a unique saignée method of red grape maceration.
4. Sustainable Practices: Laurent-Perrier is committed to sustainable vineyard management and production, using eco-friendly practices and energy-efficient technologies.
5. Innovative Techniques: Laurent-Perrier is known for its innovative techniques and constant experimentation, with the aim of producing exceptional wines. For example, the company was the first to introduce stainless steel fermentation tanks in the Champagne region.
6. Global Recognition: Laurent-Perrier has a strong global presence, with exports to over 160 countries. The company has received numerous awards and accolades for its champagnes, further cementing its reputation as a top Champagne house.
7. Philanthropic Efforts: The company is also known for its philanthropic efforts, supporting various environmental and social causes, including the protection of honeybees and promoting gender equality in the wine industry.
8. Commitment to Tradition: While the company embraces innovation, it also remains committed to preserving the traditions and heritage of Champagne-making, ensuring that their wines maintain their unique and distinctive character.
9. Luxury Marketing: Laurent-Perrier has a strong brand image and is often associated with luxury and elegance. The company’s marketing campaigns and collaborations with luxury brands have helped position it as a prestigious and desirable Champagne brand.
10. Commitment to Customer Satisfaction: Laurent-Perrier values its customers and is dedicated to providing them with exceptional service and products. The company offers personalized experiences, such as private tours and tastings, to its valued customers.