Suzuki Motor

-7.33%

Suzuki Motor Corporation is a Japanese multinational corporation that specializes in manufacturing automobiles, motorcycles, and other small internal combustion engines. The company was founded in 1909 by Michio Suzuki as Suzuki Loom Works, producing weaving looms for Japan's cotton industry. In the 1930s, Suzuki expanded into the production of vehicles, initially focusing on small cars and motorcycles.
Today, Suzuki is one of the largest automotive manufacturers in the world, with production facilities in over 23 countries and a presence in more than 190 markets. The company is known for its high-quality and reliable small cars, motorcycles, and outboard motors. It also has a strong presence in the motorsports industry, particularly in the production of high-performance motorcycles.
In addition to its automotive division, Suzuki also has a thriving musical instrument business, as well as investments in other industries such as marine products and domestic thermal machines.
Suzuki has a global workforce of over 57,000 employees and is committed to sustainable and environmentally friendly practices throughout all aspects of its operations. The company's motto is "Small cars for a big future," reflecting its focus on creating vehicles that are compact, fuel-efficient, and have a low environmental impact.
Suzuki has a long history of technological innovation and has received numerous awards and accolades for its vehicles, including several "Car of the Year" awards. The company continues to invest in research and development to create cutting-edge vehicles and technology for its customers.
In recent years, Suzuki has also expanded its global partnership with other automotive companies, such as Toyota and Volkswagen, to develop alternative fuel vehicles and enhance its global market reach.
Overall, Suzuki Motor Corporation remains a leader in the automotive industry with a strong commitment to innovation, sustainability, and customer satisfaction.

1. Pioneering in Small Cars: Suzuki Motor is known for its expertise in manufacturing compact and small cars. The company was the first to introduce the concept of Kei cars in Japan, which are affordable and mini-sized vehicles suitable for urban areas. This has given Suzuki a competitive edge in the small car segment.
2. Focus on Innovation: Suzuki Motor is renowned for its continuous focus on innovation and introducing new technology in its vehicles. It was the first company to introduce fuel injection, turbocharging, and all-wheel-drive systems in its cars.
3. Global Presence: Suzuki Motor has a strong global presence, with manufacturing operations in over 20 countries and sales in more than 190 countries. This has allowed the company to cater to various markets and adapt to regional needs, making it a globally recognized brand.
4. Strong Reputation for Reliability: Suzuki Motor has a strong reputation for producing reliable and durable vehicles. It consistently ranks high in customer satisfaction and reliability surveys, making it a trusted brand among consumers.
5. Strong Emphasis on Environmental Sustainability: Suzuki has been a pioneer in producing eco-friendly vehicles, such as hybrid and electric cars. The company also has a strong focus on reducing its carbon footprint and has various environmental initiatives in place, making it a leader in sustainable transportation.
6. Success in Motorsports: Suzuki Motor has a successful track record in motorsports, particularly in motorcycle racing. The company has won multiple championships in various categories, showcasing its engineering prowess and performance capabilities.
7. Strong Partnership with Toyota: In 2019, Suzuki partnered with Toyota Motor to enhance their technological development capabilities and expand their business globally. This strategic collaboration has further strengthened Suzuki's position in the global automotive market.

The Suzuki Motor company's business model focuses on producing and selling high-quality, affordable vehicles to customers worldwide. This includes a wide range of motorcycles, cars, and other types of vehicles. The company also has a strong emphasis on research and development, constantly innovating and improving its products to stay competitive in the market. Additionally, Suzuki operates a global supply chain network and has established partnerships and joint ventures with other companies to expand its reach and capabilities. Through these efforts, Suzuki aims to provide customers with reliable, innovative, and environmentally-friendly vehicles while maintaining a profitable business model.

1. Suzuki was founded in 1909 by Michio Suzuki as a loom manufacturing company. It wasn’t until 1952 that they began producing motorcycles.
2. The company’s first motorcycle, the Power Free, featured a 36cc two-stroke engine and was known for its affordability and fuel efficiency.
3. Suzuki’s first car, the Suzulight, was released in 1955 and was also known for its small size and fuel efficiency.
4. In 1959, Suzuki entered the U.S. market by establishing American Suzuki Motor Corp. in Los Angeles, California.
5. In 1967, Suzuki introduced their popular lightweight motorcycle, the TC-90, also known as the Trail Cat. It was designed for off-road riding and quickly gained popularity with young riders.
6. In 1976, Suzuki introduced the GS750, their first four-stroke motorcycle. It was the first Japanese motorcycle to feature a four-cylinder engine.
7. In the 1980s, Suzuki became one of the leading motorcycle manufacturers in the world. They also began producing cars in partnership with General Motors.
8. In 1985, Suzuki released the Suzuki Samurai, a compact four-wheel drive vehicle that became a cult classic for its off-road capabilities and affordable price.
9. In 2001, Suzuki became the first Japanese manufacturer to win the MotoGP World Championship.
10. In 2014, Suzuki announced that it would no longer sell cars in the United States due to low sales.
11. However, Suzuki continues to be a top motorcycle manufacturer and has expanded its product line to include all-terrain vehicles (ATVs), marine engines, and even motorized wheelchairs.
12. In 2016, Suzuki officially launched its partnership with Toyota to develop and produce electric vehicles together.
13. In 2018, Suzuki announced that it would cease production of its GSX-R750 and GSX-R600 motorcycles, marking the end of an era for the iconic sportbikes.
14. More recently, Suzuki has been focused on developing and promoting its hybrid and electric vehicle technology, with a goal of making all Suzuki vehicles electrified by 2030.
15. As of 2021, Suzuki is the 10th largest automaker in the world, with over 50 production facilities and sales in over 190 countries.
See Company Due Diligence: