Henkel

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Objective available from
www.henkel.comHenkel AG & Co. KGaA is an internationally active manufacturer ofbrand-name products, which is headquartered in Düsseldorf, Germany. Thecompany focuses on three business segments: Adhesive Technologies, BeautyCare, and Laundry & Home Care. The company was founded in 1876 and has amarket presence in over 120 countries.
The objective of Henkel is to become a leading global company in their chosen
markets, with a strong focus on innovation, sustainability, and customer satisfaction. They aim to create long-term value for all stakeholders, including customers,employees, shareholders, and society as a whole.
Henkel's products are known for their high quality, reliability, and performance.
They are constantly investing in research and development to come up withinnovative solutions that meet the evolving needs of their customers. Sustainabilityis also a key focus for Henkel, with the company aiming to reduce its environmental impact and promote social responsibility throughout its supply chain.
Henkel's success is driven by its strong brand portfolio, which includes well-
known brands such as Persil, Schwarzkopf, Loctite, and Pritt. The company
strives to build strong relationships with customers by offering them products
and services that meet their individual needs.
Overall, Henkel's objective is to continuously improve and adapt to the changing
market dynamics to maintain its position as a leader in the global market. Byembracing innovation, sustainability, and customer satisfaction, the companyaims to create value for all stakeholders and strengthen its position as a trustedand reliable brand.

1. Global Presence: Henkel has a strong global presence, operating in more than 120 countries, with around 53,000 employees from diverse cultural backgrounds. This enables the company to understand and cater to the specific needs of different markets.
2. Brand Portfolio: Henkel has a diverse brand portfolio, with over 2,000 brands covering various sectors such as adhesives, beauty care, and laundry and home care. This helps the company to cater to a wide range of consumer needs.
3. Innovation and Technology: Henkel has a strong focus on innovation and invests heavily in research and development. The company has a global network of over 30 innovation centers, which focus on developing new products and technologies to meet changing consumer preferences.
4. Sustainability: Henkel is committed to sustainability and has set ambitious targets to reduce its environmental impact and improve the social and economic conditions of its employees and communities. The company has been recognized as a sustainability leader in its industry.
5. Strong Values and Corporate Culture: Henkel has a strong company culture and values, which are centered around partnership, trust, and sustainability. The company encourages a diverse and inclusive workplace and promotes ethical and responsible behavior among its employees.
6. Strong Financial Performance: Henkel has a strong track record of financial performance, with steady revenue and earnings growth over the years. This has helped the company to weather economic downturns and maintain its competitive position in the market.
7. Corporate Social Responsibility: Henkel is committed to being a responsible corporate citizen and gives back to the communities where it operates through various social initiatives and programs. The company also encourages employee involvement in volunteering activities.
8. Customer-centric Approach: Henkel focuses on understanding and meeting customer needs and preferences. The company conducts extensive market research and collaborates with customers to develop innovative solutions that cater to their specific requirements.
9. Long-Term Strategy: Henkel has a long-term strategic approach to business and does not chase short-term gains. The company focuses on sustainable growth and has a well-defined strategy to achieve its goals.
10. Employee Development: Henkel invests in the development of its employees through various training and development programs. The company also promotes a culture of continuous learning and provides opportunities for career advancement.

Henkel is a German-based multinational company that operates in the consumer goods and industrial sectors. The company's business model is based on four key elements:
1. Diversified Portfolio: Henkel operates in three main business units: Adhesive Technologies, Beauty Care, and Laundry & Home Care. Within these units, the company offers a diverse range of products, including adhesives, sealants, cosmetics, hair care, laundry detergents, and household cleaning products.
2. Innovation-driven: Henkel focuses on developing innovative and sustainable products that meet the evolving needs and preferences of its customers. The company invests heavily in research and development to drive product innovation and differentiation.
3. International Presence: Henkel has a strong global presence, with operations in more than 120 countries. The company has a decentralized business model, allowing for greater flexibility and responsiveness to local markets and customers.
4. Strong Brands: Henkel's business model is built on a strong portfolio of well-known and trusted brands, such as Persil, Schwarzkopf, Loctite, and Dial. These brands have a strong market presence and help drive the company's growth and profitability.
Overall, Henkel's business model is focused on delivering innovative, high-quality products to customers across diverse market segments and geographies, while also maintaining a strong brand presence and global presence through a decentralized and flexible structure.

1. Henkel was founded in 1876 in Aachen, Germany, by Fritz Henkel, who was only 28 years old at the time.
2. The company’s first product was a laundry detergent called Universal-Waschmittel, which became popular for its effectiveness and low price.
3. In 1907, Henkel launched the first ready-to-use hair color, named Henkel’s Teenoline, which was a major innovation in the beauty industry at the time.
4. During World War II, Henkel’s factory in Düsseldorf was destroyed by aerial bombs, but the company was able to rebuild and resume production within a few months.
5. In the 1950s, Henkel introduced Pritt, the world’s first glue stick, which became an instant success and is still a popular product today.
6. The company’s adhesive technologies division is the largest in the world, with an estimated market share of 23%.
7. Henkel is a family-owned business, with Henkel AG & Co. KGaA being the majority shareholder and still controlled by the Henkel family.
8. The company’s sustainability strategy, called Factor 3, aims to triple the value created by Henkel’s products and services while cutting their environmental footprint by one-third by 2030.
9. Henkel has a global presence with operations in over 75 countries and more than 53,000 employees worldwide.
10. The company has a diverse portfolio of well-known consumer and industrial brands, including Persil, Schwarzkopf, Loctite, Pritt, and Dial.
11. Henkel has a long history of innovation, with over 7,000 patents and 3,700 scientists and engineers working in its research and development centers.
12. Henkel is committed to promoting diversity, equality, and inclusion in the workplace and has been consistently recognized for its efforts, including being named one of the Best Employers for Diversity by Forbes in 2021.
13. The company has a strong commitment to corporate social responsibility, with initiatives focused on education, environmental protection, and disaster relief efforts.
14. Henkel’s annual Global Sustainability Report has received numerous awards and recognitions, including multiple Gold Awards from the League of American Communications Professionals.
15. In 2021, Henkel was ranked 61st on Forbes’ list of The World’s Most Reputable Companies, which assesses a company’s trustworthiness, leadership, and performance.
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