Choice Hotels

Choice Hotels is a hotel franchising company that was founded in 1939 by seven Florida motel owners. It is headquartered in Rockville, Maryland and is one of the largest hotel chains in the world. Choice Hotels operates more than 7,000 hotels across 40 countries, including well-known brands such as Comfort Inn, Quality Inn, and Sleep Inn.
The company's mission is to provide "value, consistency, and service" to its guests by offering a range of affordable and comfortable lodging options. Choice Hotels has a diverse portfolio of brands that cater to different segments of travelers, from budget-conscious to luxury travelers. It also offers various reward programs such as Choice Privileges, which allows guests to earn points and redeem free nights at any Choice Hotels property.
Choice Hotels also emphasizes its commitment to sustainability and corporate responsibility. It has implemented eco-friendly practices such as energy-efficient lighting and water conservation programs in its properties. The company also supports various charitable organizations and initiatives, including the American Red Cross and the National Center for Missing and Exploited Children.
Overall, Choice Hotels aims to provide a reliable and enjoyable hotel experience for its guests while also making a positive impact on the environment and communities it operates in.

1. Broad Range of Brands: Choice Hotels owns and operates a diverse portfolio of brands, including economy, midscale, upscale, and extended stay hotels, providing a range of options for travelers.
2. Global Presence: With over 7,100 properties in more than 40 countries and territories, Choice Hotels has a strong global presence and is one of the largest lodging companies in the world.
3. Loyalty Program: Choice Privileges, the company's loyalty program, offers members exclusive benefits and rewards such as free nights, airline miles, and gift cards.
4. Franchise Business Model: Choice Hotels' franchise business model allows for rapid growth and expansion, as individual hotel owners can tap into the company's resources, support, and marketing efforts.
5. Focus on Technology: The company has invested heavily in technology, with initiatives such as mobile check-in and keyless room entry, making the booking and check-in process more convenient for guests.
6. Commitment to Sustainability: Choice Hotels is committed to sustainability and has implemented various initiatives to reduce its environmental impact, including energy efficiency programs, recycling efforts, and eco-friendly amenities in hotels.
7. Strong Corporate Culture: Choice Hotels promotes a positive corporate culture that values teamwork, diversity, and continuous learning, leading to high employee satisfaction and low turnover rates.
8. Industry Recognition: The company has received numerous awards and recognition from the hospitality industry, including being named a top hotel company by Forbes and one of the best places to work by the Human Rights Campaign Foundation.
9. Support for Communities: Through its philanthropic arm, Choice Hotels International Foundation, the company supports various charitable organizations and initiatives to improve the lives of those in need.
10. Resilience: Despite challenges faced by the hospitality industry, Choice Hotels has a proven track record of resilience and adaptability, consistently delivering strong financial results and shareholder value.