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Tal Krawetzky

Father
Founder of InsightfulValue.com
Investor in stock & real estate
Entrepreneur

About

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Professional Profile

Technical leader and visionary investor, experienced across a wide range of cutting-edge technologies and business domains. Entrepreneurial by nature, strategic in mindset, and a clear communicator with a creative edge. I’ve successfully led multiple digital products from initial concept through to execution and real-world impact.

As a seasoned freelance consultant, I’ve supported clients across diverse sectors—including eCommerce, fintech, social platforms, virtualization, and robotics. My responsibilities spanned the full technical spectrum: from R&D and software architecture to CI/CD, automated testing, mentoring, and technical leadership.

With the soul of a technical entrepreneur, I spot opportunities where others see complexity. I dive deep into the details without losing sight of the big picture. I’m a hands-on technologist and product architect with a proven ability to lead, inspire, and deliver. As an active investor, I combine analytical rigor with intuitive insight to back ideas, tools, and teams that shape the future.

I was surprised to find a pretty exact description of the way I think and act and my life attitude in the book "How Google works" by Eric Schmidt & Jonathan Rosenberg (pp. 18-19; ISBN 978-1-444-79249-2). Most of the positive and negative personal characteristics described there - are about me. The good news is that those characteristics make a good googler.

My Entrepreneurship

Commercial projects that I've founded, implemented and launched

Skills

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Technical Expertise

25 years

Hands-on development and management

17 years

Software development process

20 years

Technological analysis and research

17 years

Personal abilities

  • Can explain complex problems in simple terms
  • Entrepreneurial spirit
  • Understanding of budgets and business-planning
  • Pragmatism
  • Strong quality insight
  • Agile
  • Problem-solving aptitude
  • Strategic thinking
  • Cross-industry hands-on experience
  • Enduser oriented
  • Knowledge of technological trends to build strategy
  • Communication skills
  • Leadership
  • Start-up way of thinking
  • Extremely creative

Methodologies and Practices

  • SCRUM
  • Team building
  • Mobile solutions
  • Test design
  • Software design
  • REST/Web services
  • SaaS
  • Software architecture
  • Web-based solutions
  • Building products from concept to delivery

Version Control & CI

  • Git
  • Jenkins
  • GitHub
  • GitLab

Process Management

  • Confluence
  • Jira
  • Azure DevOps

Programming Languages

  • Java
  • Python
  • C#
  • Kotlin
  • PHP

Databases

  • MySql
  • Oracle
  • SQL Server

Servers

  • Apache2

      IDE

      • IntelliJ IDEA
      • Visual Studio 2019
      • NetBeans
      • Android Studio
      • Eclipse

      Content Management Systems

      • FirstSpirit

          Design Patterns

          • PageObject
          • Gang of four patterns

            Operating Systems

            • Mac OS
            • Linux
            • iOS
            • Windows
            • Android
            • Raspbian

            Hardware Development

            • Raspberry PI
            • Arduino

              Language Skills

              English
              93
              German
              93
              Russian
              98
              Hebrew
              97

              Experience & Clients

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              Branches

              eCommerce

              12 years


              Fintech

              2 years


              Social Networks

              4 years


              Virtualisation

              4 years


              Security

              4 years


              Automotive

              3 years


              Robotics / Hardware

              2 years


              Real estate market

              7 years


              Consultancy Clients and Employers

              Maxdome.de
              Responsible for test automation operations

              Consultancy

              2018-2019
              Video on demand solution. I was responsible for building an automated testing framework for Maxdome's Android App from scratch. The framework is based on Selenium Grid, Appium, written in Java, implemented through PageObject design pattern. Additionally I've established a testing lab operations with multiple physical devices (mainly smartphones and tablets) running at GitLab pipeline. Mentored teams regarding test automation and quality. Widely contributed to the final product design.
              Giesecke & Devrient
              Test automation dev

              Consultancy

              2017-2018
              Mobile and cloud payments solution. The customers were mainly banks and online payment solution providers. I was responsible for automated testing of various customers' product configurations. I've coded test cases, consulted regarding the test management activities, analyzed customers' setups and problems.
              HSE24.de
              Test automation dev

              Consultancy

              2016-2017
              Online shop. I was responsible for building automated functional tests with various tools. My responsibilities included analysis and configuration of various systems like CMS (FirstSpirit), prise analysis tools, elastic search functionality, correct scheduling of sales and special offers in online shop, technical analysis of communication between server and browser, mentoring teams regarding test automation on various levels.
              Roche
              Responsible for test automation operations

              Consultancy

              2015-2016
              Pharma factory; active substance production process supervising solution. I was responsible for designing and coding of automated tests (C#). The tests run both through GUI and directly against the database (SQLServer). I've been acting as a 'one man show': created test concepts, coded and ran the tests, analysed and reported results, consulted teams regarding setups results, reporting. Widely contributed to final product design.
              Payback
              Test automation dev

              Consultancy

              2014-2014
              Online coupons and discounts club. I've consulted the company's testing team and had various responsibilities in it, eg., CMS functionality (FirstSpirit), automated testing (Tosca). I've also received advanced test automation tasks, eg., automating the internal API testing. Due to network setup and special implementation of the API, this was not a trivial task, which I successfully fulfilled and delivered. Communication between teams and mentoring devs regarding quality was an important part of this role.
              Paymill
              Test automation lead

              Consultancy

              2014-2014
              Online payments API. I've consulted in hands-on mode the test automation team as a team lead. The responsibilities included mentoring the team, coding, running and analysing test automations, participating in steering meeting etc.
              CollarBar
              Founder
              2011-2014
              Logistics social network. The goal was to smartly connect producers of goods, transportation companies and retailers. I brought this startup to beta phase with completely functional platform. Eventually, I had to close the entrepreneurship due to missing investment. However, this startup gave me a very positive experience: I've learnt a lot of technical info about enterprise logistics and ERP, as well as practical experience in managing a business.
              MethodPark
              Test automation dev
              2011-2013
              Process management solution. I was responsible for planning, implementing, running and analysing of automated tests (Selenium + Java). The was system connected with various 3-rd party solutions through API, which required good understanding of business processes in automotive and bank branches in order execute intensive integration and regression tests.
              MyHeritage
              Test automation dev
              2010-2011
              Family social network. I've coded test automations using C# and Visual Studio. Additionally, I've helped to 1st tier support activities, eg., intensively communicated with clients, helped them solve their technical issues, related to using MyHeritage and more.
              TrafficMedia
              Quality manager
              2009-2010
              Registrar (a company which sells domains and relevant products; another example of a registrar is the well-known GoDaddy). I've managed a team of five people. Responsibilities included: technical managing of the team, splitting team tasks, developing of automated tests, participating in steering meetings, reproducing and analysing customers' reports and more.
              Microsoft R&D Center
              Test automation lead, SDET
              2007-2009
              Desktop virtualisation solution, named Microsoft MED-V. I was a team lead and SDET (Software Developer in Test). Developed using VBScript/WMI, C#, PHP and JavaScript. The tested product was a virtual operating system running seamlessly on the host computer. There were various technical challenges for the test automation, which made it extremely interesting. I’ve reported directly to the project manager.
              INTERECE
              Founder
              2005-2007
              Software testing consultancy firm. I've build and managed a team of four consultants / devs. We've helped our client companies create testing concepts, test cases and coded test automations using our own patent (pending) based solution.
              Finjan Software
              Software quality validation lead
              2002-2005
              Proactive online defence proxy (protects organisations from external attacks thru web protocols and email). Responsibilities included planning and implementation of inhouse testing system, testing of 3rd party integration (eg., SurfControl, AVs), stress testing (WebPolygraph), writing test cases.
              Texas Instruments
              Test automation lead
              2000-2002
              Cable modem. I've managed a team of three test automation devs. We've written tests for DOCSIS implementation in Texas Instruments using TCL/TK, which validated correct functioning of the cable modem.

              Education & Awards

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              Awards / Patent

              U.S. Patent (pending) No. US20080126288A1

              `A System and Method for Automatic Management of Quality Assurance Tests` (take a look at it in Google Patents)
              Innovation award

              Israeli government's award for innovative project (INTERECE project).

              Education

              Bar-Ilan University, Israel

              1996-2000
              Dual studies statistics and computer sciences
              'ISQI Agile Teaming', Nuremberg, Germany

              2012
              Course and certification as agile software tester in SCRUM
              Further education

              Various courses 'Java for Devs', 'Advanced Java' etc.

              Contact

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              Let's Keep In Touch

              Tal Krawetzky
              Neufahrn, 85375 Germany
              Phone
              +49-176-32955204

              I'm also on Social Networks


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